Industry News

Ballsy beer to raise money for prostate cancer

Putting prostate cancer on the ropes with some heavyweight help will be toasted at a beer-fueled fundraiser this week.

Ballsy beer to raise money for prostate cancer

Former grappling star Bret “Hitman” Hart has signed on, along with prominent entrepreneur W. Brett Wilson, to Village Brewery’s brew-fueled assault on the men’s disease that’s launched with a ballsy twist.

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The two, along with Postmedia columnist Bill Brooks and brewery founder Jim Button, have crafted their own signature casks of brew bolstered with bull’s testicles.

It’s prairie oyster nectar that’ll be sold off at $100 a pint for the benefit of Calgary’s Prostate Cancer Centre.


Want to check it out? See full event details here

But Button said the bullish content is being scaled back this time going from three testicles to two in each cask after concerns the beer “was a bit meaty last year.”

Even so, there are no plans to see the brew sold in liquor stores or taverns, said Button.

“You’d only drink it because it’s a good cause,” he said.

Part of that cause is raising awareness of prostate cancer so more men will undergo checkups…continue reading on The Calgary Sun

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