Industry News

Beer is #1 American Beverage Choice

Beer is the top beverage in the US according to Harris Polls.

Beer is #1 American Beverage Choice

Harris polls asked 2,148 U.S. adults what their beverage of choice is and 38% or 4 out of 10 Americans said beer is their #1 go-to drink.

Now & Then

When asked about their past drinking habits most regular beer drinkers today also said it was their go-to alcoholic beverage 2 years ago (83% of those 23+) and 10 years ago (73% of those 31+). Interestingly, 21% of those who chose wine today if they were asked 10 years ago said they’d have chosen beer. This is most likely a product of their age at the time. Most Americans when they first become of age tend to drink beer for its cheaper price tag and only get into wine later on when they have a little more expendable income. It would be interesting to distinguish as well between beer and craft beer because surely the numbers for craft beer would read pretty similar to those of wine. Maybe next survey.

3 Beer Types
Image by: Nasty Nonni’s Beer, Wine & Spirits

Demographic Distinctions

Beer may be the winner over the years, but a deeper look at the numbers shows that it is not everyone’s top pick. Beer is favored among men by 55%. Geographically, those residing in the South prefer beer by 43% and the age demographics surprisingly showed that those ages 35-44 are the biggest beer drinkers although not by a huge difference (21-34, 41%; 35-44, 44%; 45-54, 42%). It is interesting considering the fact above that 10 years ago most wine drinkers would’ve chosen beer, so you’d think the 21-34 category would be the biggest. Numbers always surprise you!

Favorite Types

Domestic non-craft beer takes the crown with 38% of regular drinkers, followed by craft beer at 29%, and imported beer at 23%.

Read the original poll on Harris Polls and the original results article on PRNewswire.

If IBU I’d Seriously Read More:

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Chatting with Zoei Thibault of Olds College Brewmaster and Brewery Operations Management Program

 

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