Pub Talk

Beer Trend Watch: East Coast IPA (NEIPA)

Last year’s trend was sour beers, this year moves from sour to bitter… “bitterish”.

Beer Trend Watch: East Coast IPA (NEIPA)

What is it?

NEIPA aka North Eastern, New England or Hazy IPAs is this year’s biggest trend, so move over NWIPA, but the East Coast is here! While there used to be a traditional IPA the craft beer industry continues to push the limits and find new ways to transcend the tradition. Welcome NEIPA!

These IPAs get their name from their hazy colouring. While traditional IPAs tend to be clear and bitter these bad boys have a softer side. Brewers have figured out how to downplay the hops bitterness and really highlight the fruity hops flavours. They keep their opaqueness by skipping the filtering process, so everything put into the beer stays in the beer.

Hazy IPA
Image by: Beverage IQ

 

It’s All Or Nothing

Like trends in the past (read: sour beers) there is no middle ground. Most people either love them or hate them. The case with the NEIPA is sort of similar to the pulp/no pulp debate in orange juice and sorry you can’t have it like Tony Soprano with SOME PULP!

Did you try a fabulous NEIPA?

Share it with the JustBeer World!

 

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