Industry News

Calgary’s Last Best Brews Unique Beer to Fund MS Research

Through a partnership with Branch Out, partial sales from the beer will help the foundation

Calgary’s Last Best Brews Unique Beer to Fund MS Research

Beer.

It’s kicked off epic nights and capped less than stellar mornings. It’s satiated thirst, spoilt pants and sewn ever-lasting friendships. It’s started wars – and ended them.

Beer, is there anything it can’t do?

Well, it couldn’t help cure multiple sclerosis – until now.

metro-spacer

Calgary’s Last Best Brewery has partnered with the Branch Out Neurological Foundation to create a specialty batch of beer that will be on tap at Last Best until 2020. One dollar from each sale will go to Branch Out to help them build a new research centre.

Branch Out was created by Crystal Phillips, a former national level speed skater who was diagnosed with MS in 2005. Not one to give up on her dreams, Phillips went down the long road of treatment and was able to recover and get back on the ice by 2009.

“That Spring, going into the Olympic season, I lost vision in my left eye, which is a really common symptom of MS,” she recalled. “I was told my disease was progressing and that most likely I would be in a wheelchair in the next couple of years.”

Phillips then made the decision to look for alternative treatments, rather that pharmaceuticals, to treat her condition. Seven years later, she said she’s drug and relapse-free, and hopes to pursue more alternative therapies through the creation of a neuroCAM research facility.

last-best-new-batch
Image by: Aaron Chatha Metronews

Derek Bray of Last Best said it was a natural fit to partner with Branch Out, as many people in his organization have had personal experience with neurological diseases.

Having the beer served in their pub will not only help raise funds, but also foster discussion.

“You think of the idea of the traditional English public house, which was just a place for the community to meet and speak to each other – the beer is just one of the positive aspects of that,” he said.

The beer is currently being created in-house, and is a unique recipe.

“It’s a red fife wheat ale. It’ll be a bit sweet, with some notes of caramel, coffee – a little bit of toast in there, maybe,” Bray explained. “It should be a well-rounded red ale.

The beer will officially be launched to the public on Oct. 6, 2016.

by: Aaron Chatha

metro-foot

Related Posts

Industry News > Contests

Steam Whistle’s “Ultimate JUNO Experience” Contest

Celebrate the Junos with Steam Whistle Brewing

Industry News

Jobs: JustBeer Editorial Intern

JustBeer is looking for a spring/summer intern who is enthusiastic about digital media. Do you happen to like beer? Are you hoping to score experience working in a leading digital media company? Are you also a talented writer? If so, this opportunity may be for you.

Industry News > Contests

Win a trip for two on a Belgium to France Beercation Cruise

DRAFT Magazine & Brussels Airlines are giving away a cabin for two on this Beercation Cruise and Brussels Airlines is providing round trip airfare for 2 from NYC to Belgium!

Industry News

Unity Brew 2016 is Ready For You!

Are you ready to try this year’s Alberta Small Brewers Association Unity Brew? We sure are!

Industry News

Calgary’s Best Neighbourhood Pubs

The neighbourhood pub doesn’t hold the same sort of cultural sway here that it does in places like rural Ireland; but so what, this is Calgary after all, and we’re cutting our own pub culture from the ground up…