Canadian Beer Banned for Being “Too Cheap” – How Low Can Beer Be Priced in Canada?
Drummond Brewery was on the hunt to create a cheap, generic Canadian beer – however, the liquor board felt it was too cheap and banned it from shelves. How cheap can beer really be priced in Canada?
By Clara Jaide on Sep. 11, 2019
If you’re a frugal shopper then you’re certainly familiar with generic grocery brands, like no name and Great Value, that offer a cheaper alternative to popular food items. You probably even remember the no name beer that hit the shelves earlier this year.
But before the Loblaws no name beer, there was “Beer Beer”, a generic beer produced by Drummond Brewery. The Red Deer-based brewery created this beer in the early 90s, distributing across Alberta, selling 1.5 million cases per year. Drummond Brewery took the step to distribute to their neighbouring province, Saskatchewan. However, the Saskatchewan provincial government wasn’t too fond of the price, describing it as “illegally cheap.”
How much is Beer Beer?
A 12-pack case of Beer Beer is priced at $10.80, which was $2 cheaper than competing beer brands. So, in order to keep their low prices, Drummond Brewery came up with a rather creative plan.
Drummond Brewery packages money in cases of beer and gets banned from shelves
In order to keep their beer on the shelves, Drummond Brewery agreed to raise their prices by the required $2 but began packaging toonies in their cases that were to be sold in Saskatchewan. However, when the Saskatchewan Liquor Board got wind of this, they were not too happy. Beer Beer was pulled from liquor store shelves in Saskatchewan and was hit with a 45-day ban.
Once the ban was lifted, Beer Beer returned to Saskatchewan shelves, however, priced 40 cents cheaper than competing brands. Which resulted in the beer being pulled from shelves once again.
What is the cheapest beer can be priced in Canada?
The Canadian government is still trying to figure out how low a beer can be priced. Remember the “Buck-a-Beer” Challenge held by Premier of Ontario Doug Ford in August 2018? This challenge lowered the minimum price of beer to $1 each and offered the participating beer brands shelf space in LCBO stores.
The challenge wasn’t as successful as we’d hoped, with only one brewery participating by December, who later raised its price to $1.25. The reason being, many craft brewers couldn’t afford to price good quality beers at such low prices.
What is the cheapest beer in Canada?
Currently, the seemingly cheapest beer in Canada would be the Loblaws no name Beer, which was on sale for $1 per can for a limited time.
Where to buy Beer Beer
Where to buy no name Beer
Loblaws no name Beer will be stocked in Loblaw liquor stores and will retail at $10.45 for a 6-pack.
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