Industry News

Canned Beer’s 82nd Anniversary

On this day 82 years ago canned beer was invented and boy are we glad.

Canned Beer’s 82nd Anniversary

CANNED BEER

Profile America Tuesday, January 24th. An innovation in product packaging — and a staple of TV advertising — is having its 82nd anniversary today: Beer Can Appreciation Day. The first canned beer went on sale on January 24, 1935 as a marketing test in Richmond, Virginia, by the Gottfried Krueger Brewing Company of Newark, New Jersey. Experiments with putting beer in cans had taken place as early as 1909 but the technology of the time couldn’t stop the beer from interacting negatively with the metal of the can. Prohibition delayed further development. By the late 1960s, canned beer sales exceeded that for bottled beer. There are some 1,745 breweries in the U.S., employing about 38,000 people in a nearly $35 billion per year craft.

Sources:

Kane’s Famous First Facts
Appreciation Day
Canned Beer Timeline
Breweries and Employment/County Business Patterns
Brewery Sales/Annual Survey of Manufacturers

 

SOURCE U.S. Census Bureau

Read the original press release on PRNewswire.

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