The Story

Budweiser cans will now be labled as “America” on the front the 12-oz. cans and bottles. The brand is also modifying Budweiser’s iconic label to add copy that is central to American history, including phrases from the Pledge of Allegiance and lyrics from “The Star Spangled Banner” and “America the Beautiful.” These limited edition cans will be on shelves nationwide from May 23 through the election in November. The goal…to inspire drinkers to celebrate America and Budweiser’s shared values of freedom and authenticity.

See the press release here

 


For better or worse, this is just one of those things that companies do to get market traction; and luckily for us the silver lining is the internet never fails to add a sprinkle of satirical icing to sweeten the deal.

 

Cheeky Opinions of the Interwebs

 

More About the Budweiser Rebranding

Budweiser emblazons “America” on cans and bottles this summer leading up to election – BeerPulse.com

Goodbye Budweiser, hello America – c|net.com

Budweiser has a new name, and that name is America – CNBC.com

Budweiser renames beer ‘America’ this summer – USAToday.com

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