By Dustin Miller on May. 12, 2016
Budweiser cans will now be labled as “America” on the front the 12-oz. cans and bottles. The brand is also modifying Budweiser’s iconic label to add copy that is central to American history, including phrases from the Pledge of Allegiance and lyrics from “The Star Spangled Banner” and “America the Beautiful.” These limited edition cans will be on shelves nationwide from May 23 through the election in November. The goal…to inspire drinkers to celebrate America and Budweiser’s shared values of freedom and authenticity.
See the press release here
— Budweiser (@Budweiser) May 10, 2016
For better or worse, this is just one of those things that companies do to get market traction; and luckily for us the silver lining is the internet never fails to add a sprinkle of satirical icing to sweeten the deal.
Cheeky Opinions of the Interwebs
Budweiser renames its beer “America.” Cool, so now it induces vomiting without us even having to drink it. https://t.co/533Jo2dDOI
— Boing Boing (@BoingBoing) May 12, 2016
Anheuser-Busch InBev changing Budweiser, to “America” to honor country whose taxes it avoids by not being here. https://t.co/PdTx1tHvPH
— David Shuster (@DavidShuster) May 12, 2016
We are not mad because Budweiser is calling themselves “America”. We are more upset that they call themselves beer. #craftbeer #drinklocal #america #anheuserbusch #visitseattle #seattlebeerweek #beerporn #washingtonbeer #beertography #beerstagram #brewhouse #badjimmys
A photo posted by Bad Jimmy’s Brewing (@badjimmysbrewingco) on
Budweiser’s rebrand means hops will now be infused with crumbling infrastructure and student loan debt pic.twitter.com/mXu8tzZ1Mj
— Astead Wesley (@AsteadWH) May 10, 2016
Budweiser is owned by a Belgian company. https://t.co/YGF4EeZMXm
— Matt Pearce (@mattdpearce) May 10, 2016
If you like America, and you like the taste of hose water and dirty pocket change, this Bud’s for you: https://t.co/x5pHrlAa9D
— Matthew Reed (@matthewmreed) May 10, 2016
— America’s Brew Studs (@BrewStuds) May 12, 2016
It’s exciting Budweiser is changing its name to America. Finally, they’ll make it in China.
— Albert Brooks (@AlbertBrooks) May 10, 2016
More About the Budweiser Rebranding
Goodbye Budweiser, hello America – c|net.com
Budweiser renames beer ‘America’ this summer – USAToday.com
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