The Story

Budweiser cans will now be labled as “America” on the front the 12-oz. cans and bottles. The brand is also modifying Budweiser’s iconic label to add copy that is central to American history, including phrases from the Pledge of Allegiance and lyrics from “The Star Spangled Banner” and “America the Beautiful.” These limited edition cans will be on shelves nationwide from May 23 through the election in November. The goal…to inspire drinkers to celebrate America and Budweiser’s shared values of freedom and authenticity.

See the press release here


For better or worse, this is just one of those things that companies do to get market traction; and luckily for us the silver lining is the internet never fails to add a sprinkle of satirical icing to sweeten the deal.


Cheeky Opinions of the Interwebs


More About the Budweiser Rebranding

Budweiser emblazons “America” on cans and bottles this summer leading up to election –

Goodbye Budweiser, hello America – c|

Budweiser has a new name, and that name is America –

Budweiser renames beer ‘America’ this summer –

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