Converting Friends to Craft Beer
How to get your “basic-beer” drinking pals, to try craft beer — #drinkLocal
By Dustin Miller on Nov. 30, 2016
Step 1: Pep talk; look in the mirror and say, “I’m going to stop being a beer snob“.
If you have attitude about the beers other people drink…cut that crap. You’re not elite if you drink craft beer and tell others their beers suck, you’re just a dick. If your friends drink “basic-beer” treat them SUPER NICE, they’re special snowflakes after all, and you’ve got an important job ahead of you: WELCOMING them to the world of Craft Beer.
Winning people over and converting them to Craft Beer is about persuasion, not brute force.
Step 2: Find a target and initiate plan of attack.
An easy target is a friend who routinely (and subjectively) has crappy taste in beer–ie. one who picks macro over micro breweries.
Plan of Attack: Converting Basic-Beer Drinkers to Craft Beer Drinkers:
Educate them about the awesome world of craft beer and the #drinkLocal movement.
Show them some cool local breweries and explain why they’re so great.
Expose them to beers similar to what they already drink
This is integral to the whole process. It’s all about BABY STEPS. If you take a person who drinks Molson Canadian (a pale lager) and you give them an IPA, a Sour Beer, or a Porter, odds are you’re not going to win them over…they were expecting a familiar experience and you just threw them off the beer-flavour deep end — you could risk leaving a bad taste in their mouth in the event they brand all Craft Beer as bitter, sour or worse…gross. Instead, show them comparable pale lagers.
Step 3: If it didn’t work, no biggie…back off!
Beer is personal so just drop it…don’t be an asshat about other people’s preferences, it gives the rest of us Craft Beer fanatics a bad wrap.
What’s the Best Way to Learn About Beer?
Ask a what? A Certified Cicerone®. That is, a beer expert who has passed a particular certification exam administered by the Craft Beer Institute. You can think of them as beer sommeliers. Obviously they know alot about beer and are a great resource.
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