JBU > Introductory

How to Convert Your Friends to Craft Beer

How to get your “basic-beer” drinking pals, to try craft beer — #drinkLocal

How to Convert Your Friends to Craft Beer

It can be hard watching your good friends drink macro-beer because they clearly don’t know what they’re missing out on! You might be asking yourself, how will you possible convert your friends to craft beer?! Behold — JustBeer’s three strategic moves for the big intervention.

 

How to Change Macro-Beer Drinkers to Micro-Beer Drinkers

 

Step 1: Pep talk; look in the mirror and say, “I’m going to stop being a beer snob“.

If you have attitude about the beers other people drink…cut that crap. You’re not elite if you drink craft beer and if you are telling others their beers suck, you’re just a dick. If your friends drink “basic-beer” treat them SUPER NICE, they’re special snowflakes after all, and you’ve got an important job ahead of you: WELCOMING them to the world of Craft Beer.

 


Winning people over and converting them to Craft Beer is about persuasion, not brute force.

 

Step 2: Find a target and initiate plan of attack.

An easy target is a friend who routinely (and subjectively) has crappy taste in beer–ie. one who picks macro over micro breweries.

 

Plan of Attack: Converting Basic-Beer Drinkers to Craft Beer Drinkers

 

  • Educate your friends about the awesome world of craft beer and the #drinkLocal movement.
  • Show your pals some cool local breweries and explain why they’re so great.
  • Expose them to beers similar to what they already drink

    This is integral to the whole process. It’s all about BABY STEPS. If you take a person who drinks Molson Canadian (a pale lager) and you give them an IPA, a Sour Beer, or a Porter, odds are you’re not going to win them over…they were expecting a familiar experience and you just threw them off the beer-flavour deep end — you could risk leaving a bad taste in their mouth in the event they categorize all Craft Beer as bitter, sour or worse…gross. Instead, show them comparable pale lagers that are somewhat similar to a Molson Canadian.


how-to-find-similar-beers


Step 3: If it didn’t work, no biggie…back off!

Beer is personal so just drop it…don’t be an asshat about other people’s preferences, it gives the rest of us Craft Beer fanatics a bad wrap.

 

Now that you’re prepared to convert your friends to craft beer, study up on your beer knowledge so that you can be the best beer lover you can be:

Pilsners vs. Lagers: What’s the Difference?
3-Step Introduction to the World of Wine for Craft Beer Lovers
The SRM Color Guide for Beer Styles
What is Cannabis Beer?

Related Posts

JBU > Introductory

Why Does My Beer Taste Metallic? – Here’s Why Your Beer Tastes Like Pennies

Ever wonder why some beers have a hint of metal to them? No, that is not a new flavour profile and no, you’re not drinking liquified pennies. Here’s why your beer tastes metallic and a couple ways to fix it.

JBU > Introductory

Beer Terms Every Beer Lover Needs To Know: How To Describe Beer Like A Pro

A quick and easy reference to the beer terms you need to know when describing a beer. Now you’ll never be at a loss for words and always be part of the beer discussion.

JBU > Introductory

3 Need-To-Know Beer Acronyms: ABV, IBU, SRM

If you don’t understand those acronyms (ABV, IBU, SRM) and numbers on the side of your can? Here’s a quick lesson to get you in the know.

JBU > Introductory

Green Beer Experiment: Does Dye or Food Colouring Affect Your Beer Flavour?

We were at the office having a discussion about St. Paddy’s Day, when someone announced, “green beer is awful, it tastes like CRAP!”. So we asked the important question…does it really?!?!

JBU > Introductory

What is Craft Beer?

You have probably heard the term, “craft beer” thrown around a lot. If you’re not an ultra beer geek, you might not know exactly what that means. Well, it’s time you learned what craft beer means…