JBU > Introductory

Converting Friends to Craft Beer

How to get your “basic-beer” drinking pals, to try craft beer — #drinkLocal

Converting Friends to Craft Beer

Step 1: Pep talk; look in the mirror and say, “I’m going to stop being a beer snob“.

If you have attitude about the beers other people drink…cut that crap. You’re not elite if you drink craft beer and tell others their beers suck, you’re just a dick. If your friends drink “basic-beer” treat them SUPER NICE, they’re special snowflakes after all, and you’ve got an important job ahead of you: WELCOMING them to the world of Craft Beer.

 


Winning people over and converting them to Craft Beer is about persuasion, not brute force.

 

Step 2: Find a target and initiate plan of attack.

An easy target is a friend who routinely (and subjectively) has crappy taste in beer–ie. one who picks macro over micro breweries.

 

Plan of Attack: Converting Basic-Beer Drinkers to Craft Beer Drinkers:

 

  • Educate them about the awesome world of craft beer and the #drinkLocal movement.
  • Show them some cool local breweries and explain why they’re so great.
  • Expose them to beers similar to what they already drink

    This is integral to the whole process. It’s all about BABY STEPS. If you take a person who drinks Molson Canadian (a pale lager) and you give them an IPA, a Sour Beer, or a Porter, odds are you’re not going to win them over…they were expecting a familiar experience and you just threw them off the beer-flavour deep end — you could risk leaving a bad taste in their mouth in the event they brand all Craft Beer as bitter, sour or worse…gross. Instead, show them comparable pale lagers.


how-to-find-similar-beers


Step 3: If it didn’t work, no biggie…back off!

Beer is personal so just drop it…don’t be an asshat about other people’s preferences, it gives the rest of us Craft Beer fanatics a bad wrap.

 

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