News & Press Releases

Edmonton-Based Alley Kat Brewing Under New Ownership

Alley Kat Brewing has announced the sale of the craft brewery, what will this mean for the future of the Edmonton-based brewery?

Edmonton-Based Alley Kat Brewing Under New Ownership

From new ownerships to rebrands, Alberta’s craft beer industry has been full of changes and new opportunities for many breweries over the past year; so it’s unsurprising to see that another craft brewery is under new ownership. However, much opposite of the recent ownership changes in Calgary (The acquisitions of Banded Peak Brewing by Labatt and Wild Rose Brewery by Sleeman)– Alley Kat Brewing has decided to stay local and independent.

 

Alley Kat Brewing Sold to Local Edmontonians

Alley Kat Brewing announced on their website that after 25 successful years in business, owners Neil and Lavonne Herbst have decided to sell the craft brewery.

“At a time when we are seeing some craft breweries being absorbed by large multinationals, keeping Alley Kat in independent hands was extremely important to us,” says Neil Herbst. “This sale will ensure Alley Kat continues to remain locally- owned and operated,” Herbst says in Alley Kat Beer’s press release.

Alberta’s fourth-longest operating brewery will now be owned and operated by two Edmonton-area natives and University of Alberta graduates, Zane Christensen and Cameron French.

“Originally, the plan was to start a new brewery from scratch. When the prospect to take the reins of such a successful and well-respected brand presented itself, we couldn’t pass up the opportunity,” French says.

In the press release, Christensen pledges to produce well-loved, award-winning beers as he acknowledges that Alley Kat is a leader in Edmonton’s craft beer industry with an established brand and culture that is cherished by craft beer drinkers. We can’t wait to see what’s next for Alley Kat Brewing after this venture!

 

Read Alley Kat Brewing’s full press release and statement here.

 

Looking for more beer news and content? Check out these articles you might like:

7 Edmonton Activities Every Beer Lover Needs to Try
The Best Places to Get a Burger and a Beer in Edmonton
The Best Edmonton Beer and Wing Nights for Every Day of the Week

Related Posts

News & Press Releases

Budweiser Releases Canucks Sedin Beer – Here’s Where to Buy It

In honour of Sedin Week, Budweiser released a 20-can Sedin Beer Pack honouring the Vancouver Canucks players. Here’s where to get them in Canada.

News & Press Releases

This New “Reverse Microwave” Can Chill Beer in Under a Minute

No more searching for “how to chill beer fast”! MATRIX has unveiled the Juno drink cooler that can chill your beer in seconds!

News & Press Releases

You Can Now Get Heart-Shaped Boxes of Beer Just in Time for Valentine’s Day

This Valentine’s Day, you can show your significant other what’s really in your heart but giving the gift of heart-shaped beer.

Festivals & Events

Toronto Craft Beer Festival Returns as RendezBrews for 2021

Toronto Craft Beer Festival presents RendezBrews, a four-day beer festival to showcase some of Ontario’s incredible craft breweries and beers. Learn when it is and where to get tickets to RendezBrews 2021.

News & Press Releases

Reinheitsgebot Day: Celebrate Pure Beer

Commonly known in English as “The German Beer Purity Act,” the Reinheitsgebot was signed in 1516 as a decree to maintain the quality of German beer.