Edmonton-Based Alley Kat Brewing Under New Ownership
Alley Kat Brewing has announced the sale of the craft brewery, what will this mean for the future of the Edmonton-based brewery?
By Clara Jaide on Feb. 11, 2020
From new ownerships to rebrands, Alberta’s craft beer industry has been full of changes and new opportunities for many breweries over the past year; so it’s unsurprising to see that another craft brewery is under new ownership. However, much opposite of the recent ownership changes in Calgary (The acquisitions of Banded Peak Brewing by Labatt and Wild Rose Brewery by Sleeman)– Alley Kat Brewing has decided to stay local and independent.
Alley Kat Brewing Sold to Local Edmontonians
Alley Kat Brewing announced on their website that after 25 successful years in business, owners Neil and Lavonne Herbst have decided to sell the craft brewery.
“At a time when we are seeing some craft breweries being absorbed by large multinationals, keeping Alley Kat in independent hands was extremely important to us,” says Neil Herbst. “This sale will ensure Alley Kat continues to remain locally- owned and operated,” Herbst says in Alley Kat Beer’s press release.
Alberta’s fourth-longest operating brewery will now be owned and operated by two Edmonton-area natives and University of Alberta graduates, Zane Christensen and Cameron French.
“Originally, the plan was to start a new brewery from scratch. When the prospect to take the reins of such a successful and well-respected brand presented itself, we couldn’t pass up the opportunity,” French says.
In the press release, Christensen pledges to produce well-loved, award-winning beers as he acknowledges that Alley Kat is a leader in Edmonton’s craft beer industry with an established brand and culture that is cherished by craft beer drinkers. We can’t wait to see what’s next for Alley Kat Brewing after this venture!
Read Alley Kat Brewing’s full press release and statement here.
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