Industry News

Fernie Brewing Co. Launches New Beer Cans With A Fresh, Modern Look

Fernie Brewing Co. is excited to announce the launch of a fresh new look, which is hitting stores throughout Western Canada over the coming weeks. With no change to the brews inside, their new look is clean, crisp and bold.

Fernie Brewing Co. Launches New Beer Cans With A Fresh, Modern Look

It may well surprise you, but Fernie Brewing Co.’s previous packaging had been on shelves and in coolers for over four years. In this fast paced world of craft beer, where trends change, categories evolve, and beer-styles take off, it proved time for a refresh. However, choosing which direction to go was as challenging as picking your favourite Fernie brew. Luckily Fernie Brewing has got their amazing mountain-town as inspiration and their new direction reflects not only their surroundings, but the delicious beer within.

 

Why did Fernie Brewing Co. change the look of their beer cans?

Fernie Brewing Company wanted to come up with a design that better aligned with who they are, where they’re from and quite simply, why they brew what they brew!

“We think our new packaging really captures the spirit of our mountain culture, utilizing a bold mountain ridgeline, based off the well-known Mt. Hosmer – the dramatic backdrop to our Brewery.” – Fernie Brewing Co.

 

Fernie Brewing Co. launches new beers in their IPA Series:

Are you a hop head? Well have we got some good news for you! During Fernie Brewing’s refresh, their 6-part IPA Series has made the jump from Bombers to Tall Cans. You’ll find Fernie Brewing Co.’s newest release, Stratus Hazy IPA, in a convenient 4-pack format. Keep an eye on this series, with Snowblind Belgian-Style IPA making a comeback this December, followed by new and returning IPA’s every other month.

Prefer a beer glass? Fernie Brewing’s 650mL Bombers are still home to many of their Seasonal and Limited Release products. This means there really is something for everyone at Fernie Brewing Co.!

 


Click here for the official press release from Fernie Brewing Company

 

The mountain town of Fernie, British Columia was once acknowledged by Rolling Stones Magazine as the “Coolest Town in North America”. You can find Fernie Brewing’s beers in liquor stores, pubs, and restaurants all over Western Canada.

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