News & Press Releases

Former Dallas Cowboys Quarterback Plans to Take on Big Beer

Ever had a beer that tastes like it won 3 Superbowls? Former NFL Quarterback Troy Aikman launches EIGHT Beer. Find out where to buy EIGHT beer and when it launches.

Former Dallas Cowboys Quarterback Plans to Take on Big Beer

Ever had a beer that tastes like it won 3 Superbowls? Well, get ready because former NFL Quarterback Troy Aikman has big plans to take on big beer. On Tuesday, Jan 4th, Aikman announced the launch of EIGHT, an elite light lager brewed using only organic grains. The low-calorie, low-carb beer is presented to be a “healthier” alternative to many beers on the market. “EIGHT is for the drinker who consistently puts in the hard work.” says Aikman. “These folks, myself included, are conscious of what we put in our bodies,”

The motivation behind EIGHT beer is the lack of organically brewed beer options– as Aikman puts it, “options for a light, refreshing beer that’s brewed with organic ingredients are virtually non-existent.” As a 3x Superbowl champion, it’s no surprise that Aikman takes his health very seriously. The former Dallas Cowboys quarterback, who now resides in Frisco, has plans to take on the big beer industry by offering healthy and refreshing– but tasty– alternatives with EIGHT beer.


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About EIGHT BeerUntitled-2_494271dd-8bc8-4588-b95c-3904baa5c040_540x1024

Two years of experimentation made with organic grains and antioxidant-rich hops. No adjuncts. No sugars. No shortcuts. No excuses.
4% abv. 90 calories. 2.6g carbs.


When does EIGHT Beer launch?

According to the countdown on the EIGHT beer website, the first beer will launch on February 1st, 2022. Just in time for the Superbowl LVI which will take place on February 13th, 2022 at the SoFi Stadium in Inglewood, California.

While it doesn’t look like pre-orders are available, you can enter your email for a reminder when EIGHT becomes available.

How much does Troy Aikman’s EIGHT Beer cost?

Currently, the price point of EIGHT beer hasn’t been disclosed, but it is said to “align with competitors.”

Where to buy EIGHT Beer by Troy Aikman

Unfortunately for many Dallas Cowboys fans around the world, EIGHT Beer will only be available in Texas when it first hits the market. The beer, brewed by EIGHT Brewing Co. in Austin, TX, will be distributed to local retailers within Texas including, HEB Supermarkets.

But don’t get discouraged, yet! It seems that Aikman has plans to expand his beers beyond the Lone Star state. “If we go beyond the borders of Texas,” Aikman tells CNBC, “then we’ll all be excited because that means that there’s a need and demand outside the state.”

Looking for more beer-related news? Check out these articles you might like:

11 Low Calorie Beers for the New Year
The Best Keto-Friendly, Low-Carb Beers That Actually Taste Good
Here’s a List of all the Beer Holidays this Year

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