VIDEO: Heineken’s new ad gets totally political, and it’s surprisingly great.
Here’s how it works…
- Place two people in a room who happen to have polar opposite opinions on today’s important issues
- Break the ice by having them complete a task together (BONDING!)
- Make it slightly awkward: show them they have staunchly different opinions
- Give them the choice to talk over a beer (a Heineken obviously) or leave
Question is…what will they choose?
Watch it Now: Heineken Worlds Apart #OpenYourWorld Ad
Read the full article here. (Shared from UpWorthy).
More Heineken the Brand.
By The Beer Community on Apr. 26, 2017
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