Beer Banter

VIDEO: Heineken’s Worlds Apart Campaign

You won’t find parties, loud music, or scantily-clothed women in Heineken’s 2017 ad campaign. Instead, the beer company went in a wonderfully different direction. Watch Heineken’s wonderful ad and maybe you too can #OpenYourWorld a little more.

VIDEO: Heineken’s Worlds Apart Campaign

Heineken’s latest beer ad gets totally political, and it’s surprisingly great.

Here’s how it works…
  1. Two people are placed in a room who happen to have polar opposite opinions on today’s important issues
  2. The ice is broken by having them complete a task together. They’re bonding!
  3. Things get slightly awkward when each person’s videos are shown to them and each realize their staunchly different opinions.
  4. They are given the choice to talk over a beer (a Heineken obviously) or to leave.

Question is…what will they choose? Watch Heineken’s ad to find out.

 

Video: Heineken Worlds Apart #OpenYourWorld Ad

Read the full article about Heineken’s latest ad here.

 

Thanks for watching. Here are more posts we think you will enjoy:

6 Craft Breweries That Are Helping To Save Our Environment
The Best Non-Alcoholic Beers
American Beer-cation Destinations
The Beer Maven’s Top Beers for Fall

Related Posts

Beer Banter

VIDEO: Bloopers and Beer on the Late Show

Beer Banter

Beer Hacks: 10 Unique Things To Do Beer With Beer Besides Drink It

Obviously we know that beer is an amazing beverage, past-time, and friend. But did you know that there are actually a lot of different things you can do with your beer other than drink it!

Beer Banter

VIDEO: Molson Canadian Beer Fridge

Molson Canadian — Be proud of where you’re from.

Beer Banter

Stone Brewing Files Lawsuit Against MillerCoors Over Beer Name

Stone Brewing takes on Big Beer! Brand confusion or publicity stunt?

Beer Banter

15 Unique Beer Can Designs for Beer Can Appreciation Day

Every year on Jan. 24, we celebrate “Beer Can Appreciation Day” in remembrance of the historic, monumental, and thirst-quenching day beer was first sold in cans. Here are some beautifully designed beer cans to help you celebrate today.