Beer Banter

VIDEO: Heineken’s new ad gets totally political, and it’s surprisingly great.

 

Here’s how it works…
  1. Place two people in a room who happen to have polar opposite opinions on today’s important issues
  2. Break the ice by having them complete a task together (BONDING!)
  3. Make it slightly awkward: show them they have staunchly different opinions
  4. Give them the choice to talk over a beer (a Heineken obviously) or leave
    Question is…what will they choose?

 

Watch it Now: Heineken Worlds Apart #OpenYourWorld Ad

 

Read the full article here. (Shared from UpWorthy).
More Heineken the Brand.

 

VIDEO: Heineken’s new ad gets totally political, and it’s surprisingly great.

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