VIDEO: Heineken’s Worlds Apart Campaign – Open Your World
You won’t find parties, loud music, or scantily-clothed women in Heineken’s 2017 ad campaign. Instead, the beer company went in a wonderfully different direction. Watch Heineken’s wonderful ad and maybe you too can #OpenYourWorld a little more.
By The Beer Community on Apr. 26, 2017
Heineken’s latest beer ad gets totally political, and it’s surprisingly great.
Here’s how it works…
- Two people are placed in a room who happen to have polar opposite opinions on today’s important issues
- The ice is broken by having them complete a task together. They’re bonding!
- Things get slightly awkward when each person’s videos are shown to them and each realize their staunchly different opinions.
- They are given the choice to talk over a beer (a Heineken obviously) or to leave.
Question is…what will they choose? Watch Heineken’s ad to find out.
Video: Heineken Worlds Apart #OpenYourWorld Ad
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