Industry News

Introducing The Miller Lite Cantroller: A Beer Can Video Game Controller

We never thought we’d see the day where you could use a beer can as a video game controller, yet here we are. MillerCoors has announced a “Cantroller” and it’s exactly what it seems. A beer can controller. It’s filled with Miller Lite, but also works as a game controller.

Introducing The Miller Lite Cantroller: A Beer Can Video Game Controller

It’s a beer! It’s a video game controller! It’s a beer can controller! It’s the Cantroller!

Here at JustBeer, we’ve been saying for years that beer not only is for drinking but can actually be used in many other ways. The marketing team at MillerCoors seems to agree with us.

Miller Lite believes beer and gaming have always gone together. Now, for the first time, they literally do.

 

What is the Miller Lite Cantroller?

The Cantroller is actually a fully functioning video game controller that works through bluetooth, but is also a full can of Miller Lite beer.

The beer can label reads, “Inside is a fine pilsner beer, brewed with the highest quality ingredients. Outside is a fully functioning video came controller. Completely wireless and completely safe for enjoying cold, great tasting Miller Lite. Enjoy the Cantroller.”

 

How does this beer can controller work?

The Cantroller is a SNES style / four-button (A/B/X/Y) layout controller with a D-pad and Select and Start flat, membrane buttons. On the bottom of the beer can you will find a ribbon cable that connects to a battery pack and Bluetooth transmitter. The transmitter has a micro-USB port that allows you to charge the Cantroller anytime you want, and an on/off switch. The Cantroller connects wirelessly to multiple consoles. The lithium ion batter has about a three-hour life.

You are more than welcome to drink the beer inside as the Cantroller will still work when empty. Miller Lite advises owners to not try to refill or rinse out the Cantroller as it is not waterproof. While it isn’t reusable or waterproof, it is recyclable — so that’s nice. And yes, you can keep the beer/controller cold by storing it in the refrigerator.

beer can controller buttons

Where to buy the Cantroller?

Unfortunately, the Controller is not a product that beer-loving gamers will be able to order or buy. It’s simply just a “weird promotional thing” Miller Lite is doing.

Miller Lite has made only 200 Cantrollers and they will be available to win at the E3 Electronic Entertainment Expo on June 12, 2019.

We haven’t heard any word regarding MillerCoors’ plans to produce more Controllers for sale.

 

What is E3 2019 Electronic Entertainment Expo at the Los Angeles Convention Center?

E3 is the world’s premier event for computer and video games and related products. At E3, the video game industry’s top talent pack the Los Angeles Convention Center, connecting tens of thousands of the best, brightest, and most innovative in the interactive entertainment industry. For three exciting days, leading-edge companies, groundbreaking new technologies, and never-before-seen products will be showcased. E3 connects you with both new and existing partners, industry executives, gamers, and social influencers providing unprecedented exposure to the entire video game industry, all under one roof.

E3 takes place June 11 – 13, 2019, at the Los Angeles Convention Center.

Click here to learn more about E3 and to purchase your E3 badge.

 

How can you win Miller Lite’s beer controller?

If you’re planning on going to E3 tomorrow, June 12, 2019, you could have the opportunity to compete and walk home with full can of a Miller Lite / game controller.

All you have to do is sign up to fight Eric Andre at Street Fighter V and beat him using the Miller Lite Cantroller. Although we are beer nerds and not video game nerds, we hear that Street Fighter is a six button game. It might be slightly difficult playing Street Fighter on a four face button controller, but Eric Andre will also be playing with a Cantroller. So it will be hard, but it will also be fair.

For anyone who cannot make it to the gaming expo, Miller Lite will be live streaming the event on their Twitch account.

 


While this controller doesn’t seem like the most comfortable, or best performing, it is fascinating, strange, and unique! The Cantroller is begging to be put on display on your beer / gaming memorabilia shelf.

 

Looking for more cool beer gadgets like the Cantroller beer can controller? Check out these posts:

The Beerbelly Stealth Drinking System
How to Drink Beer While Sitting on the Toilet
The Sonic Foamer Will Enhance the Flavour of Your Beer
An INDIEGOGO Project: The Vessi Beer Fermentor and Dispenser

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