Industry News

Kingfisher Launches Instant Beer Sachets For Beer Anytime, Anywhere

Kingfisher just announced the release of their Instant Beer Packets and it has got us all thinking, “This is too good to be true.” We know the brewers at Kingfisher are master brewers… But are they also master pranksters?!

Kingfisher Launches Instant Beer Sachets For Beer Anytime, Anywhere

You can’t buy happiness, but you can buy beer and that’s pretty much the same thing… right? Well, what would you do if instead of going to the store to buy beer, you could instantly make beer at home, or anywhere, with just two easy steps. Sounds impossible! Kingfisher believes that a drink like beer deserves to be had anytime, anywhere!

 

Kingfisher Announces Instant Beer Packet

On March 30th, 2019, United Breweries, India’s biggest beer producer that also makes the famous Kingfisher brand, announced their latest product — Kingfisher Instant Beer. The product is sold in a box which contains two sachets. One is the carbonation powder to give your instant beer the refreshing fizz. The second is the ‘beer powder’, which gives the instant beer the actual Kingfisher beer flavour you know and love.

 

Introducing Kingfisher Instant Beer — Best Beer Anytime, Anywhere

 

Instant beer? I’m not convinced…

How does instant beer work?

The world’s first instant beer is made by first mixing the carbonation powder into cold water. This creates, you guessed it, carbonated water. After your fizzy H2O is all mixed up, it’s time to add the beer powder. The beer powder is made by a freeze-drying process which separates the water from the dry matter of beer. So, by putting the two back together, you theoretically get the same beer back. It only takes two, simple steps to produce a refreshing pitcher of beer, with the “same great taste” as regular Kingfisher beers!

 

What Kingfisher has to say about their latest instant beer product:

While the convenience of having a beer instantly could be it’s selling point alone, the brewers from United Breweries believe that the main advantage of instant beer is the incredibly easy transport and storage of the product.

“A drink as free as beer doesn’t deserve to be bottled up. As the leading beer brand of the country it is our responsibility to keep our consumers satisfied with breakthrough innovations: A beer that is free of all packaging, that is easy to store, carry or drink anytime, anywhere.” – United Breweries

 

Where can I purchase Premium Instant Beer Sachets by Kingfisher?

Kingfisher’s Instant beer is available from April 1, 2019 onwards…

 

This is an April Fools’ joke, right?

Yes! Kingfisher has shown that they’re more than just master brewers, but they are also master pranksters!

After the announcement of Kingfisher Instant Beer, the campaign received over half a million views and over 70 000 shares in as little as 48 hours. On the morning of April 2, 2019, United Breweries broadcasted on YouTube that the instant beer idea was in fact, an April Fools’ prank.

 

Kingfisher’s 2019 April Fools’ Day Instant Beer Prank

 

Did you believe the Kingfisher Instant Beer April Fools’ Day Joke?

 

Would you buy “instant beer” if it was real? We’d love to hear your thoughts on why, or why not, instant beer could be the greatest beer invention of all time!

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