Industry News

Loblaw Companies Launches Official No Name Beer (& It’s Insanely Cheap)

Everyone loves the no name brand for mainly one reason: it’s cheap! The company behind the no name brand has announced they will be launching a no name beer on Friday, February 15, 2019.

Loblaw Companies Launches Official No Name Beer (& It’s Insanely Cheap)

Loblaw Companies Limited, the company behind no name products, have announced a new no name beer and during the Family Day long weekend, it’s selling for insanely cheap.

 

no name Beer Screen Shot 2019-02-13 at 4.43.10 PM

Like the brand itself, no name beer is sticking to simplicity and affordability. no name has said to “strip all of the unnecessary frills away and focuses on the quality of the products inside the package, to help Canadians save money every day” and the beer represents exactly that. The yellow-and-black trademarked beer is being described as a “characteristically Canadian-style lager” and comes in at 5% ABV.

Senior Vice President, Ian Gordon states, “Our no name brand was built on a promise of simple products at outstanding value. This is what we’re bringing to beer drinkers who are looking for a quality beer, without all the lifestyle frills. The new no name beer will stand out with its recognizable yellow label, and one word: Beer. It’s a beacon for customers looking for a great taste at an unbeatable price.”

 

no name Buck-A-Beer Weekend Promotion

For the Family Day long weekend, no name beer with be honouring Doug Ford’s buck-a-beer campaign by offering a six-pack for only $6.60. After Sunday, the case of no name beer will retail for $10.45 The beer will be available for purchase at select LCBO stores in Ontario starting Friday, February 15, 2019. You can also purchase the no name beer online on the LCBO website until supplies last.

“When we piloted ‘buck-a-beer’ to Ontarians last fall, the results were unbelievable. We had record-breaking sales and incredible consumer feedback. It was an easy decision to bring the no name brand to this category at this price.” – Ian Gordon, Senior VP

If you’ve missed out on the great deal happening during the first long weekend of the year, don’t worry! no name has announced that they will be featuring more weekend promotions throughout the year.

 
For the full press release, click here.

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