MobCraft Beer Update – What Happened After Shark Tank
See how MobCraft faired before, during and after they entered the Shark Tank.
By The Beer Community on Jun. 05, 2017
(Original Article on The Gazette Review)
MobCraft Before Shark Tank
Like most craft brewers, Henry, from MobCraft, began brewing as a hobby in college. His brews became so popular that he decided to turn it into a business and for that he needed the Sharks.
MobCraft Beer On Shark Tank
Henry strolled into the tank and pitched a $400,000 investment in exchange for 16% of the MobCraft Beer business, valuing the company at $2.5 million. He felt that his company was unique in the craft beer world because new beers were suggested online by customers and then put to a vote. This democratic business approach created more customer satisfaction and drove his business to success. Plus the built-in mechanism to encourage sales was that when someone voted, they also committed to buying at least $25 worth of product.
This is all the usual Shark Tank stuff, but then he brought out a beer flight for each judge after all the best way to pitch a project is to experience it. Was he successful? See for yourself.
Watch MobCraft on Shark Tank
MobCraft After The Shark Tank
Like many businesses that appear on Shark Tank after the show they received a sudden surge:
- Traffic to the website was forty times the normal level
- Orders tripled
- New recipe submissions up more than fifteen times the usual amount
Watch The MobCraft Update
If I B U I’d Seriously Read More
Win 2 Tickets to Sierra Nevada Beer Camp
Here’s one more chance to win 2 general admission tickets to Sierra Nevada’s Beer Camp on Tour Festival, coming to downtown Raleigh, NC on Saturday June 17.
8 Reasons You Should Check Out Alberta Beer Festival’s Calgary International Beerfest
1. Beer; 2. Beer; 3. Beer; 4. Beer; 5. Beer; 6. Beer; 7. Beer; 8. Food!
Canadian International Beer Awards (CIBA) 2018 Winners
The craft brew scene is exploding in Canada! Blindman Brewing took home 8 awards this year at the Canadian International Beer Awards in Calgary, Alberta. International participants, BJCP judging standards, 27 unique categories and many local winners, all proving that Canadian breweries are ready to compete – and win – on the world stage.
2018 Fall Beer Releases of Central Canada
Here is a list of beers being released in Ontario and Quebec in the months of September and October. This list consists of brand new 2018 autumn beers, seasonal beers that come out every year, and limited time only beers! Head over to your local liquor store, brewery, or beer market to try these new (and old) Canadian fall beers.