News & Press Releases

MobCraft Beer Update – What Happened After Shark Tank

See how MobCraft faired before, during and after they entered the Shark Tank.

MobCraft Beer Update – What Happened After Shark Tank

(Original Article on The Gazette Review)

MobCraft Before Shark Tank

Like most craft brewers, Henry, from MobCraft, began brewing as a hobby in college. His brews became so popular that he decided to turn it into a business and for that he needed the Sharks.

 

MobCraft Beer On Shark Tank

Henry strolled into the tank and pitched a $400,000 investment in exchange for 16% of the MobCraft Beer business, valuing the company at $2.5 million. He felt that his company was unique in the craft beer world because new beers were suggested online by customers and then put to a vote. This democratic business approach created more customer satisfaction and drove his business to success. Plus the built-in mechanism to encourage sales was that when someone voted, they also committed to buying at least $25 worth of product.

This is all the usual Shark Tank stuff, but then he brought out a beer flight for each judge after all the best way to pitch a project is to experience it. Was he successful? See for yourself.

 

Watch MobCraft on Shark Tank

MobCraft After The Shark Tank

Like many businesses that appear on Shark Tank after the show they received a sudden surge:

  • Traffic to the website was forty times the normal level
  • Orders tripled
  • New recipe submissions up more than fifteen times the usual amount

Watch The MobCraft Update

If I B U I’d Seriously Read More

What is a Beer Flight?

VIDEO: How to Make Your Own Beer Flight Paddle

Bottle Breachers Make a Great Gift

Beer Trend Watch: East Coast IPA (NEIPA)

 

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