MobCraft Beer Update – What Happened After Shark Tank
See how MobCraft faired before, during and after they entered the Shark Tank.
By The Beer Community on Jun. 05, 2017
(Original Article on The Gazette Review)
MobCraft Before Shark Tank
Like most craft brewers, Henry, from MobCraft, began brewing as a hobby in college. His brews became so popular that he decided to turn it into a business and for that he needed the Sharks.
MobCraft Beer On Shark Tank
Henry strolled into the tank and pitched a $400,000 investment in exchange for 16% of the MobCraft Beer business, valuing the company at $2.5 million. He felt that his company was unique in the craft beer world because new beers were suggested online by customers and then put to a vote. This democratic business approach created more customer satisfaction and drove his business to success. Plus the built-in mechanism to encourage sales was that when someone voted, they also committed to buying at least $25 worth of product.
This is all the usual Shark Tank stuff, but then he brought out a beer flight for each judge after all the best way to pitch a project is to experience it. Was he successful? See for yourself.
Watch MobCraft on Shark Tank
MobCraft After The Shark Tank
Like many businesses that appear on Shark Tank after the show they received a sudden surge:
- Traffic to the website was forty times the normal level
- Orders tripled
- New recipe submissions up more than fifteen times the usual amount
Watch The MobCraft Update
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