MobCraft Beer Update – What Happened After Shark Tank

See how MobCraft faired before, during and after they entered the Shark Tank.

By The Beer Community on Jun. 05, 2017

MobCraft Beer Update – What Happened After Shark Tank

(Original Article on The Gazette Review)

MobCraft Before Shark Tank

Like most craft brewers, Henry, from MobCraft, began brewing as a hobby in college. His brews became so popular that he decided to turn it into a business and for that he needed the Sharks.

MobCraft Beer On Shark Tank

Henry strolled into the tank and pitched a $400,000 investment in exchange for 16% of the MobCraft Beer business, valuing the company at $2.5 million. He felt that his company was unique in the craft beer world because new beers were suggested online by customers and then put to a vote. This democratic business approach created more customer satisfaction and drove his business to success. Plus the built-in mechanism to encourage sales was that when someone voted, they also committed to buying at least $25 worth of product.

This is all the usual Shark Tank stuff, but then he brought out a beer flight for each judge after all the best way to pitch a project is to experience it. Was he successful? See for yourself.