Industry News

New Package, Same Hefe

Granville Island Brewing’s Hefeweizen is getting a new name and package, but don’t worry, it’s still the same great recipe and crisp refreshing taste.

New Package, Same Hefe

(Posted with permission from Granville Island Brewing)

Hefe fans, we need to talk. We’re switching up the packaging on our Bavarian inspired Hefeweizen. Hey Day Hefeweizen is going away. From now on you’ll be able to find it in retail stores and bars as Sunshine Coast Hefeweizen.

It’s still the same bright, crisp wheat ale that goes great with both brunch and BBQs. It just has a new name and look that riffs on the Sunshine Coast—which we think has the same laid-back, flavourful approach to life as our Hefe.

If there are any historians keeping track, we’ve been brewing this same Hefeweizen since 2004, when it originally launched as Robson St. Hefeweizen. At the time, it was one of the first German wheat beers brewed by a BC brewery. In 2013, we changed the name to Hey Day Hefeweizen, and now it’s Sunshine Coast Hefeweizen.

If you need a refresher on this brew, go to our beer page here. Otherwise, keep on drinking this little beauty.

Related Posts

Industry News

Alberta Small Brewers Invited to the Roundhouse Winter Craft Beer Festival

The Roundhouse Winter Craft Beer Festival showcases some of Ontario’s best craft brewers. This year they will also be opening the doors to members of the Alberta Small Brewers Association paving the path to a more unity Canadian Craft Beer Industry.

Industry News

Red Deer Brewery Takes Second at the World Beer Cup

Open Road by local Alberta Brewery, Troubled Monk, takes second place of 81 beers entered in the American-style Brown Ale category at the World Beer Cup.

Industry News

Get Your Craft Beer and Cardio All in One Shot

Plan your next beercation around the Penticton Beer Run.

Industry News

Dial a Bottle 2.0 – Drizly.com Comes to Calgary AB

Winter will soon be upon us and so we go into hibernation. But how can we get beer if we are in hibernation? Thanks to our friends at Drizly that is no longer a problem, so hibernate away!

Industry News

Little Brown Jug Brewing Is Hiring

Please submit your resume and cover letter to beer@littlebrownjug.ca