The Differences Between Craft Brewer, Independent Brewery, & Small Brewery
What is a craft brewery?! In the craft beer industry there are many terms that get thrown around a lot and sometimes you just aren’t sure what they mean. Here are some definitions of Craft Brewer, Independent Brewer and Small Brewer to make things a little more clear.
By Chris Walker on May. 23, 2017
I read this article recently and it got me thinking again about what is “craft” about craft beer. I’ve said before that I believe “craft” is about how and why something is made, rather than who it is made by; I still believe that.
My day job is in an industry that sometimes seems to thrive on splitting hairs over semantics and being overly pedantic about terminology. However, every once in a while, we get to a point where it makes an actual difference. I think the craft beer industry may be at that point, at least in the United States.
More and more craft brands are being gobbled up by the major producers. Yes, there are many that think the craft brewers are selling out and being traitors to the cause; that may or may not be the case, but this isn’t what this post is about.
What Does It Mean To Be A “Craft” Brewer?
I believe that it’s time to distinguish between “craft” brewers and “independent” brewers. The U.S. based Brewers Association defines craft breweries as independent businesses that produce less than 12 million kegs of beer annually. So, according to their definition, an independent brewer using the same methods and ingredients as AB InBev to produce less than 12,000,000 kegs of knock-off Bud Light (or is it Lite?) would be considered a craft brewer. And if someone like your favourite craft brewer produced more than 11,999,999 kegs they would no longer be considered craft, purely based on production. That’s just stupid.
Types of Brewers: Craft vs. Independent vs. Small
It’s time we added some clarity to the definitions of “craft brewer”, “independent brewer”, and “small brewer”. I threw that last one in because of the 12 million keg thing and because the Alberta Small Brewers Association considers a brewer “small” if they produce less than 700,000 hectolitres.
It’s really about the ingredients used and how the beer is made. I think adjuncts for flavouring are fine, but not for reducing costs or increasing margins. Automation has no bearing on whether a brewer is craft or not. Automation helps ensure quality and consistency, which all of us (consumers and producers) want.
So we know that if the brewer is a brand / subsidiary of AB InBev, Molson Coors, Diageo, et al, they’re not independent. But what if there’s a parent company that’s an umbrella for some small, craft breweries? Can those still be considered independent? Take a look at Bear Hill Brewing, for example, how would you categorize them?
Pick your annual production limit and off you go. What if the brewer is under the threshold, but is a brand of one of the macro brewers? Can they still be considered small? Whose production counts; the brewer or the “family” to which they may belong?
I bring this whole thing up because a schism about craft brewers and perceived sell-outs is evident, and if you’re going to take a stand it’s probably a good idea to have some clear definitions. I’m not for a minute suggesting that I’m an authority on defining what craft is, what independent is, or what small is, but, as respected beer educator Kirk Bodnar pointed out the night I became CAMRA Alberta President, what makes the Brewers Association the authority? I had this post running around in my head for a while, but it was really the conversation with Kirk, who brought up the automation angle, that convinced me it was worth writing.
I’d love to get your thoughts about this topic. Feel free to comment via email at firstname.lastname@example.org.
Now that you know the differences between an independent brewer, a craft brewer(y), and a small brewer, learn more about the craft beer industry with these links below:
Designing Your Ultimate Home Brew Room
Some of your favorite craft beers started with homebrewing. People who know and love good beer see it as a chance to get creative and try something new, all in the comfort of their homes. Designing a creative space can be anything you want it to be and setting it up is part of the fun!
What is Homebrewing?
Thinking about getting into the act of homebrewing? Continue reading to learn all about the process of brewing beer at home!
The Best Snacks & Beer Pairings for This Year’s Superbowl Party
Whether it’s Super Bowl Sunday or Monday Night Football, this list of game day appetizers, desserts, and other snacks made with beer are totally worth a touchdown dance! These football tailgate snacks will have all your friends asking for the recipe.
Macro Brewery vs. Micro Brewery vs. Craft Brewery — What is the Difference?
You’ve probably heard of the terms microbrewery, macrobrewery, and craft brewery, but do you fully understand the differences between them? Continue reading to learn how craft beers differ from macro beers and all the characteristics that are considered when classifying a brewery.