News & Press Releases

Stone Brewing Files Lawsuit Against MillerCoors Over Beer Name

Stone Brewing takes on Big Beer! Brand confusion or publicity stunt?

Stone Brewing Files Lawsuit Against MillerCoors Over Beer Name

Stone vs. Keystone

Stone Brewing Co has filed a lawsuit against MillerCoors LLC claiming its new Keystone beer “Stone Light” infringes on the Stone Brewing trademark. The craft brewery alleges that the big beer company has intentionally marketed Keystone Light to confuse consumers.

In a press release and social media campaign, complete with a video starring co-founder Greg Koch, Stone Brewing wants MillerCoors to “put the Key back in Keystone.” They say that the rebranding of Keystone to emphasize the word stone is not an accident, but rather a deceptive way to market their beer in order to tarnish the reputation of Stone Brewing while elevating their own.

Source: stonebrewing.com
Source: stonebrewing.com

In the video, Koch claims the motivation behind the Keystone rebrand comes from the big beer company’s inability to buy out and take over his craft brewery. Stone Brewing states that they are concerned that their loyal fans will think they’ve sold out; something they say they would never do.

 

Truestone vs Keystone Beer War: A Publicity Stunt?

According to the MillerCoors Antitrust Policies stated on their website, in order to avoid unfair competition they “compete for business and sales opportunities lawfully and with integrity.” The company also claims Stone Brewing’s claim is a publicity stunt.

Source: millercoors.com
Source: millercoors.com

Looking at the two brands, it’s hard to see how any consumer could confuse the two. It’s possible Stone Brewing isn’t giving people enough credit, or MillerCoors is giving them too much. Perhaps the two companies are in on it together. Whatever the real story is, maybe there really is no such thing as bad publicity.

Source: stonebrewing.com
Source: stonebrewing.com

 

#TrueStonevsKeystone

 

Thirsty for more? Here a quick video on Craft Brewers Selling Out to Big Beer.

Related Posts

News & Press Releases

PRESS RELEASE: JustBeer Partners with Brewers Guild of Alaska

JustBeer has entered into contract with the Brewers Guild of Alaska to work with and promote the BGA and the 27 brewery members registered under the association.

Festivals & Events

Wizards and Witches Beer Fest: A Harry Potter Themed Beer Festival is Travelling to Multiple American Cities

Rock Star Beer Festivals is hosting a Wizards and Witches Beer Festival a.k.a. a Harry Potter Beer Fest for all you Harry Potter-loving beer drinkers and we couldn’t be more excited.

News & Press Releases

Brewers Running Low on Bottles Due to Recycling Depot Shutdown – The Beer Store Steps in to Help

Beer makers are facing a shortage of bottles due to the coronavirus lockdown. The Beer Store steps in to reintroduce the recycling program across Ontario to help brewers meet demands. Learn how physical distancing measures will be enforced while bottle recycling.

News & Press Releases

Molson Canadian Free Beer Facebook Scam

Unfortunately there is no Molson Canadian Facebook Contest or Giveaway for Free Beer – Sorry, eh!

News & Press Releases

Small Bottle Shops Give Big on Customer Experience

The argument for choosing small, local beer specialty shops.