Pub Talk

Tailor Made Beer? It’s in Your DNA

Have you always wanted to have a beer that was tailor made to your exact tastes? Well now you can. A London based brewery is actually making it possible to use your DNA to create a genetic profile of what flavours you like and what you don’t to make you the perfect beer.

Tailor Made Beer? It’s in Your DNA

Have I got your attention? Meantime Brewery in London is working together with personal genetics company 23andMe to use genetic profiling and create your perfect tailor made beer. Meantime Bespoke is an exclusive and one-of-a-kind beer experience.

Your experience begins by giving 23andMe a saliva sample. The sample is analyzed and tells them what bitterness and sweetness profiles you like.

bespokecontent1
Image by: Meantime Brewery

 

Then you work together with Brewmaster Ciaran Giblin to brew your perfect brew.

 

bespokecontent3
Image by: Meantime Brewery

 

It’s a pretty impressive scientific feat, but also a pretty expensive experience. It costs £25,000, but you will come away with an unbelievable and unique beer experience as well as about 2,000 pints of your beer that you named. For an additional cost you can also work with the design team and create your own labels. While waiting for your brew you also get to participate in their beer course called “The Knowledge”.

bespokecontent4
Image by: Meantime Brewery

So next time you are off to London, consider a beer experience beyond a regular brewery or pub.

 

If I B U I’d Seriously Read More:

The Best Gluten-Free Beers to Try

Alberta Beers to Try in the New Year

The Role of the Cicerone

Beer Styles 201: Porter

 

 

 

Related Posts

Pub Talk

VIDEO: Espresso Cloud IPA – Innovation in Your Glass

This coffee creation hit the American market in late 2016 and is slowly filtering up to Canada. See how it was created and how it is made by the creator himself, Starbucks Coffee Master, Justin Burns-Beach.

Pub Talk

How to Pick Lederhosen for Oktoberfest

While most men don’t really care about their outfits and would even be weirded out by calling whatever they wear an outfit; Oktoberfest is definitely an exception. Men, you need the perfect Bavarian outfit. Learn about what you need to wear and how to wear it right here.

Pub Talk

Saskatchewan (SK) Craft Breweries List: A Guide and Directory to Canadian Beers

This is your resource for Saskatchewan breweries, listed by location! If you’re heading out for a beer in Saskatchewan, Canada these are the craft beer breweries you should check out.

Pub Talk

REVIEW: Brewsters in Lake Bonavista

  Hey Boozers, so there are days where I’m shocked by things I hear, and the other day was one of them. I got an email from the Director of Sales for Brewsters. He asked a question about me having to go to one of Brewsters locations. I told him the only place that was

Pub Talk

TOUR: Grizzly Paw Brewing Co.

Follow along as we dive into the beers, the brewery and the back story of Grizzly Paw Brewing!