Tailor Made Beer? It’s in Your DNA
Have you always wanted to have a beer that was tailor made to your exact tastes? Well now you can. A London based brewery is actually making it possible to use your DNA to create a genetic profile of what flavours you like and what you don’t to make you the perfect beer.
By Shira Kogut on Jan. 06, 2017
Have I got your attention? Meantime Brewery in London is working together with personal genetics company 23andMe to use genetic profiling and create your perfect tailor made beer. Meantime Bespoke is an exclusive and one-of-a-kind beer experience.
Your experience begins by giving 23andMe a saliva sample. The sample is analyzed and tells them what bitterness and sweetness profiles you like.
Then you work together with Brewmaster Ciaran Giblin to brew your perfect brew.
It’s a pretty impressive scientific feat, but also a pretty expensive experience. It costs £25,000, but you will come away with an unbelievable and unique beer experience as well as about 2,000 pints of your beer that you named. For an additional cost you can also work with the design team and create your own labels. While waiting for your brew you also get to participate in their beer course called “The Knowledge”.
So next time you are off to London, consider a beer experience beyond a regular brewery or pub.
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Hey Boozers, and welcome to another brewery tour! This time I go and visit a brewery that some feel they are part of the Evil empire in the world and some just don’t care. If you aren’t aware Mill St. was bought out over a year ago by Labatt’s brewing company. So already there is some conflicts with people not liking this brewery just on that alone, however, talking with the Head Brewer Bennie he invites ANYONE to come down and see for themselves, so I did!
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