Pub Talk

Tailor Made Beer? It’s in Your DNA

Have you always wanted to have a beer that was tailor made to your exact tastes? Well now you can. A London based brewery is actually making it possible to use your DNA to create a genetic profile of what flavours you like and what you don’t to make you the perfect beer.

Tailor Made Beer? It’s in Your DNA

Have I got your attention? Meantime Brewery in London is working together with personal genetics company 23andMe to use genetic profiling and create your perfect tailor made beer. Meantime Bespoke is an exclusive and one-of-a-kind beer experience.

Your experience begins by giving 23andMe a saliva sample. The sample is analyzed and tells them what bitterness and sweetness profiles you like.

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Image by: Meantime Brewery

 

Then you work together with Brewmaster Ciaran Giblin to brew your perfect brew.

 

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Image by: Meantime Brewery

 

It’s a pretty impressive scientific feat, but also a pretty expensive experience. It costs £25,000, but you will come away with an unbelievable and unique beer experience as well as about 2,000 pints of your beer that you named. For an additional cost you can also work with the design team and create your own labels. While waiting for your brew you also get to participate in their beer course called “The Knowledge”.

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Image by: Meantime Brewery

So next time you are off to London, consider a beer experience beyond a regular brewery or pub.

 

If I B U I’d Seriously Read More:

The Best Gluten-Free Beers to Try

Alberta Beers to Try in the New Year

The Role of the Cicerone

Beer Styles 201: Porter

 

 

 

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