Using Your DNA To Create The Perfect Beer For You
A beer made by using my DNA? Yes, you read that right! Continue reading to learn how Meantime Brewery is working to brew your new, all-time favourite beer.
By The Beer Community on Jan. 06, 2017
Haven’t you always wanted to drink a beer that was tailor made to your exact tastes? Well now you can! A London based brewery is making it possible to use your DNA to create a genetic profile of what flavours you like and what you don’t to make you the perfect beer.
How can my DNA be used to make my perfect beer?
Meantime Brewery, based out of London, UK, is working together with personal genetics company 23andMe to use genetic profiling and create your perfect tailor made beer. The service, called Meantime Bespoke, is an exclusive and one-of-a-kind beer experience.
Your experience begins by giving 23andMe a saliva sample. The sample is analyzed and tells them what bitterness and sweetness profiles you like.
After your sample is analyzed, you will work together with Meantime Brewery’s world-class brewing team to brew your perfect beer, made just for you! Ciaran Giblin, Meantime Brewery’s Brewmaster, tested the theory on himself, and has become the very first brewer in history to brew a beer dictated by his own DNA.
Beer made using my DNA… How much does it cost?
It’s a pretty impressive scientific feat, but also a pretty expensive experience. It costs £25,000 (roughly $40,000 Canadian dollars!), but you will come away with an unbelievable and unique beer experience as well as about 2,000 pints of the beer that you named. For an additional cost, you can also work with the design team and create your own labels. While waiting for your brew you also get to participate in their beer course called The Knowledge.
So next time you are off to London, consider a beer experience that’s uniquely yours! For more information about Meantime Bespoke, click here.
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