Macro, micro can we all just get along and drink beer?
By Chris Walker on Jun. 07, 2017
What, exactly, will boycotting the craft brands of a mega-brewer accomplish if you don’t boycott everything they do? Do they think that boycotting at the local level will have any discernible effect on the suits at Head Office? As far as I can tell, the biggest effect will be on the front-line people that are making and pouring the beer. You know, the people that had no say when their formerly independent craft brewery got gobbled up.
Those advocating for boycotts and applying pressure have accused the mega brewers of being bullies. They need to take a look in the mirror. They’re very, very close to adopting the same behaviours of the mega-brewers they’re fighting against.
Look, I don’t have an issue with someone trying to encourage consumers to shift from one product to another; that’s what marketing and advertising are about. But I do have an issue with negative marketing and advertising. Back in the days when Pepsi vs Coke was a big thing, I took the side of Coke because they advertised the merits of their product, rather than taking Pepsi’s approach, which was to effectively bash on Coke.
You want people to shift from macro to independent brewers? Awesome! Tell the consumer about the merits and virtues of the independent breweries, and win them over that way. This is about beer, which ought to be something that brings us together for a good time, regardless of what beer each of us drinks. I’m all for craft beer and supporting independent brewers and the communities in which they operate. But, I’m not in favour of supporting something to the detriment of something else.
Yes, some of the mega-brewers employ business practices that aren’t all that nice and friendly, but if I eschewed the products of every company that didn’t operate in a humane, loving, 100% honest, and friendly manner, there’s not many companies from whom I’d purchase anything. I’m willing to be educated and informed about the companies I may purchase from; I’m not willing to be told whether or not I should purchase from them. I.e.: don’t tell me what to do, give me the facts and let me make my own decisions.
There’s already far too much hate, divisiveness, and negativity in the world. Let’s not let all that nonsense creep into this wonderful thing we call Beer Culture. As noted author, speaker, and consultant Simon Sinek says,
“Fight against something and we focus on the thing we hate. Fight for something and we focus on the thing we love.”
We love beer. We love great craft beer brewed by independent breweries. Let’s fight for that.
Read more articles by Chris Walker:
On Drinking and Driving
Last year 2,700 people in Calgary were charged with impaired driving and 1/3 of the fatality and serious injury collisions investigated in Calgary involved an impaired driver. Please every time you drink think of your own safety and the safety of others. Don’t drive! This article has some solutions if you are unsure what to do in a situation where you have drank too much, please use them and let’s all get home safe and sound.
TOUR: Grizzly Paw Brewing Co.
Follow along as we dive into the beers, the brewery and the back story of Grizzly Paw Brewing!
How to Pick the Perfect Dirndl For Oktoberfest
An essential part of spending a perfect day at the Oktoberfest is wearing traditional clothes, and dirndl dresses are just the best for celebrating.