Breweries, Pubs & Restaurants

Trouble Brewing

Macro, micro can we all just get along and drink beer?

Trouble Brewing

What, exactly, will boycotting the craft brands of a mega-brewer accomplish if you don’t boycott everything they do? Do they think that boycotting at the local level will have any discernible effect on the suits at Head Office? As far as I can tell, the biggest effect will be on the front-line people that are making and pouring the beer. You know, the people that had no say when their formerly independent craft brewery got gobbled up.

Those advocating for boycotts and applying pressure have accused the mega brewers of being bullies. They need to take a look in the mirror. They’re very, very close to adopting the same behaviours of the mega-brewers they’re fighting against.

Look, I don’t have an issue with someone trying to encourage consumers to shift from one product to another; that’s what marketing and advertising are about. But I do have an issue with negative marketing and advertising. Back in the days when Pepsi vs Coke was a big thing, I took the side of Coke because they advertised the merits of their product, rather than taking Pepsi’s approach, which was to effectively bash on Coke.

You want people to shift from macro to independent brewers? Awesome! Tell the consumer about the merits and virtues of the independent breweries, and win them over that way. This is about beer, which ought to be something that brings us together for a good time, regardless of what beer each of us drinks. I’m all for craft beer and supporting independent brewers and the communities in which they operate. But, I’m not in favour of supporting something to the detriment of something else.

Yes, some of the mega-brewers employ business practices that aren’t all that nice and friendly, but if I eschewed the products of every company that didn’t operate in a humane, loving, 100% honest, and friendly manner, there’s not many companies from whom I’d purchase anything. I’m willing to be educated and informed about the companies I may purchase from; I’m not willing to be told whether or not I should purchase from them. I.e.: don’t tell me what to do, give me the facts and let me make my own decisions.

There’s already far too much hate, divisiveness, and negativity in the world. Let’s not let all that nonsense creep into this wonderful thing we call Beer Culture. As noted author, speaker, and consultant Simon Sinek says,

“Fight against something and we focus on the thing we hate. Fight for something and we focus on the thing we love.”

We love beer. We love great craft beer brewed by independent breweries. Let’s fight for that.

Cheers!

You may also like…

Why Take CAMRA Alberta Master Classes

Craft Beer & Classic Rock

Small Bottle Shops Give Big on Customer Experience

Related Posts

Breweries, Pubs & Restaurants

Brewery Review: Marten Brewpub

Every city should have a brewpub. A local place where people can hang out grab a beer, some good food and meet some good friends. In Vernon, British Columbia Marten Brewpub is the place.

Breweries, Pubs & Restaurants

Must-See Craft Beer Brasseries (Breweries) in Quebec to Visit on St. Jean Baptiste Day

St. Jean Baptiste Day is a big day for Quebecois. The best way we know how to celebrate? Beer! Here are some of the great breweries, a.k.a. brasseries, in Quebec you should consider checking out on St. Jean Baptiste Day.

Breweries, Pubs & Restaurants

What’s Wild at Wild Rose Brewery

With the motto “Stay Wild,” Calgary’s Wild Rose Brewery has been doing some pretty wild and amazing things. Like the return of seasonal brew Ponderosa Gose, the use of Hemp in a new core beer and a Collaboration Sour nearly ready for release. There’s plenty brewing at Wild Rose!

Breweries, Pubs & Restaurants

Canadian Beer Eh? An Inside Look At Each Province’s Best Known Brewery

All across the great, white north brewpubs and microbreweries are emerging, using local and regional products to create excellent beers. Take a road trip with us.

Breweries, Pubs & Restaurants

10 Best Places to Get a Burger and a Beer in Ottawa, ON

Looking for the best places for a burger and beer in Ottawa? Look no further! Here’s a list of the best places in YOW to grab a pint and a patty, and the best restaurants, pubs, breweries, etc. for burger and beer specials.