Pub Talk

Trouble Brewing

Macro, micro can we all just get along and drink beer?

Trouble Brewing

What, exactly, will boycotting the craft brands of a mega-brewer accomplish if you don’t boycott everything they do? Do they think that boycotting at the local level will have any discernible effect on the suits at Head Office? As far as I can tell, the biggest effect will be on the front-line people that are making and pouring the beer. You know, the people that had no say when their formerly independent craft brewery got gobbled up.

Those advocating for boycotts and applying pressure have accused the mega brewers of being bullies. They need to take a look in the mirror. They’re very, very close to adopting the same behaviours of the mega-brewers they’re fighting against.

Look, I don’t have an issue with someone trying to encourage consumers to shift from one product to another; that’s what marketing and advertising are about. But I do have an issue with negative marketing and advertising. Back in the days when Pepsi vs Coke was a big thing, I took the side of Coke because they advertised the merits of their product, rather than taking Pepsi’s approach, which was to effectively bash on Coke.

You want people to shift from macro to independent brewers? Awesome! Tell the consumer about the merits and virtues of the independent breweries, and win them over that way. This is about beer, which ought to be something that brings us together for a good time, regardless of what beer each of us drinks. I’m all for craft beer and supporting independent brewers and the communities in which they operate. But, I’m not in favour of supporting something to the detriment of something else.

Yes, some of the mega-brewers employ business practices that aren’t all that nice and friendly, but if I eschewed the products of every company that didn’t operate in a humane, loving, 100% honest, and friendly manner, there’s not many companies from whom I’d purchase anything. I’m willing to be educated and informed about the companies I may purchase from; I’m not willing to be told whether or not I should purchase from them. I.e.: don’t tell me what to do, give me the facts and let me make my own decisions.

There’s already far too much hate, divisiveness, and negativity in the world. Let’s not let all that nonsense creep into this wonderful thing we call Beer Culture. As noted author, speaker, and consultant Simon Sinek says,

“Fight against something and we focus on the thing we hate. Fight for something and we focus on the thing we love.”

We love beer. We love great craft beer brewed by independent breweries. Let’s fight for that.

Cheers!

Read more articles by Chris Walker:

Why I Became President of CAMRA Alberta

Why Take CAMRA Alberta Master Classes

Craft Beer & Classic Rock

Small Bottle Shops Give Big on Customer Experience

Related Posts

Pub Talk

Saskatchewan (SK) Craft Breweries List: A Guide and Directory to Canadian Beers

This is your resource for Saskatchewan breweries, listed by location! If you’re heading out for a beer in Saskatchewan, Canada these are the craft beer breweries you should check out.

Pub Talk

Craft Beer: Behind the Scenes Tours

Beercations are a great way to enjoy two of your favorite things: Beer and Vacation. Plan a brewery tour or take advantage of the many organized city-wide brewery tours that big beer cities have to offer. We are sure you won’t regret it.

Pub Talk

5 Best Places to Ski & Apres-Ski in Eastern Canada

We’ve been to the west and now we go east (sorry Pet Shop Boys). We’ve taken on the difficulty of planning for you and found some of the best ski runs and best craft breweries Eastern Canada has to offer.

Pub Talk

Brazilian Craft Beer

With the 2016 Rio Olympics in full swing, we decided to take a virtual beer road trip to Brazil and check out what the locals are drinking. Brasil Craft Beer vamos nós!

Pub Talk

Happy 500th Anniversary Reinheitsgebot!

Also know as “the German Beer Purity Law”, Reinheitsgebot is the collection of rules and regulations that restrict ingredients in classic German beers (also applicable in the German predecessor states). Read on to discover the history of this time-honored German beer tradition…