Pub Talk

Trouble Brewing

Macro, micro can we all just get along and drink beer?

Trouble Brewing

What, exactly, will boycotting the craft brands of a mega-brewer accomplish if you don’t boycott everything they do? Do they think that boycotting at the local level will have any discernible effect on the suits at Head Office? As far as I can tell, the biggest effect will be on the front-line people that are making and pouring the beer. You know, the people that had no say when their formerly independent craft brewery got gobbled up.

Those advocating for boycotts and applying pressure have accused the mega brewers of being bullies. They need to take a look in the mirror. They’re very, very close to adopting the same behaviours of the mega-brewers they’re fighting against.

Look, I don’t have an issue with someone trying to encourage consumers to shift from one product to another; that’s what marketing and advertising are about. But I do have an issue with negative marketing and advertising. Back in the days when Pepsi vs Coke was a big thing, I took the side of Coke because they advertised the merits of their product, rather than taking Pepsi’s approach, which was to effectively bash on Coke.

You want people to shift from macro to independent brewers? Awesome! Tell the consumer about the merits and virtues of the independent breweries, and win them over that way. This is about beer, which ought to be something that brings us together for a good time, regardless of what beer each of us drinks. I’m all for craft beer and supporting independent brewers and the communities in which they operate. But, I’m not in favour of supporting something to the detriment of something else.

Yes, some of the mega-brewers employ business practices that aren’t all that nice and friendly, but if I eschewed the products of every company that didn’t operate in a humane, loving, 100% honest, and friendly manner, there’s not many companies from whom I’d purchase anything. I’m willing to be educated and informed about the companies I may purchase from; I’m not willing to be told whether or not I should purchase from them. I.e.: don’t tell me what to do, give me the facts and let me make my own decisions.

There’s already far too much hate, divisiveness, and negativity in the world. Let’s not let all that nonsense creep into this wonderful thing we call Beer Culture. As noted author, speaker, and consultant Simon Sinek says,

“Fight against something and we focus on the thing we hate. Fight for something and we focus on the thing we love.”

We love beer. We love great craft beer brewed by independent breweries. Let’s fight for that.

Cheers!

Read more articles by Chris Walker:

Why I Became President of CAMRA Alberta

Why Take CAMRA Alberta Master Classes

Craft Beer & Classic Rock

Small Bottle Shops Give Big on Customer Experience

Related Posts

Pub Talk

My Beer Quest Through Calgary BeerFest 2016

Armed with my tasting glass, my Just Beer App, an open mind and some great company, I ventured into the 2016 Calgary Beerfest. Here are my thoughts and favorite beers from the event.

Pub Talk

VIDEO REVIEW: Booze by the BBQ – Solaris White Peach Ale form Phillips Brewery

Booze by the BBQ Review: Solaris White Peach Ale by Phillips: Does it taste as bright and colourful as the design of the can it comes in? Watch this special edition of Booze by the BBQ from Booze Reviews to find out.  

Pub Talk

Canadian Beercation Destinations

Want to take a vacation, but money is a little tight? Staycations don’t have to be boring especially if you turn it into a beercation!

Pub Talk

REVIEW: NUTBuster Prostate Cancer Fundraiser 2016, Village Brewery

What do Bill Brooks, Bret ‘The Hitman’ Hart and Brett Wilson all have in common? Ok, besides that their names start with Bs. They all participated in Village Brewery’s NUTBuster Prostate Cancer Fundraiser.

Pub Talk

The history of Cinco de Mayo and the best beers to drink in celebration

What exactly is Cinco de Mayo? What beers are must haves for a Cinco de Mayo celebration? Read on to find out!