Industry News

When It Rains Fuller’s Gives Away Free Beer

#whenitrainsitpours

When It Rains Fuller’s Gives Away Free Beer

When it’s sunny out, you always hear people ask, “Why would you want to be holed up in a dark, dingy bar on such a beautiful day?” So when it’s cold and rainy, that’s your local pub’s time to shine! The people at the Fuller’s clearly understand this point: For most of the month of February, Fuller’s Brewery is giving out free pints every time it’s raining in London.

According to the brewery’s website, scoring your free pint as a part of its #WhenItRainsItPours promotion is pretty simple. First, you have to follow London Pride on twitter. Each day, the London Pride account will feature a live feed of a street corner in London. When the feed shows rain, followers are told to tweet and ask for a free pint using the #whenitrainsitpours hashtag. Fuller’s will then message the first 2,000 valid entries a code for a free pint redeemable at your nearest Fuller’s pub.

Of course, restrictions do apply. You can only get one code per person, per day, and only between the hours of 11am to 11pm (or 6pm on Sundays) from now until February 26. And according to the official rules, the only beer the code is good for is Fuller’s London Pride.

Now people of the UK can start welcoming cold, wet days with open arms.

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