Industry News

Why Are You Wearing That Brewer’s Shoes?! – A Note From Alberta Beer Festivals’ Bill Robinson

Join us as the Be the Brewer contest moves on to the final stage.

Why Are You Wearing That Brewer’s Shoes?! – A Note From Alberta Beer Festivals’ Bill Robinson
A wise person once said, ‘Before you judge a person, you should walk a mile in their shoes.’ An even wiser person then added, ‘That way, when you criticize them, you’ll be a mile away, and you’ll have their shoes.’ It really makes you think, doesn’t it?

 

At ABF, we wanted you to walk that proverbial mile in someone else’s shoes – not in a judgmental way or in the, “I’m leaving this party and found a nicer pair of shoes on my way out” kind of way either; we wanted you to experience what it was like to ‘Be the Brewer’.

Like many small businesses, starting a brewery often means you might not only be the brewer, but also the sales guy, the marketing gal, the delivery person, and who knows what else!

Our goal with the ‘Be the Brewer’ contest was to give Albertans a glimpse into what life in the craft beer world is really like.

 

Be the Brewer Contest

We started by crowd-sourcing the STYLE of this year’s ABF Spring Festival Beer (a Wit), then we held open contests to NAME the beer (The Lion, The Wit, & The Wardrobe), and DESIGN the LABEL.

– BTW: Congrats to Josh C. for his winning Beer Label entry.

Then on March 6th, all the winners, along with media, sponsors, and other industry people, gathered at the Olds College Brewery to work with head brewer JP and his brew master students to actually brew the beer! The day was an enormous success. Everyone took part in the brewing process, got to sample some of the beers these future brew masters are creating, and got to be part of something we think is pretty special.

Back to the many different jobs thing – you can brew the best beer in the world, but people won’t know that unless you can convince them to try it. That’s where the final two stages of our Be the Brewer contest come in. You can CREATE the print or video ad! (2 separate contests). You can find full contest details here. If you win, not only will you take home some fantastic prizes, your work will also be featured at our Festival Launch Events!

 

Want to try the #beTheBrewer Beer?!

Speaking of our Festival Launch Events – you’re invited! (My way of saying thanks for reading the whole article!) All you need to do is click on the links below and RSVP to hold your spot.

Both events are happening at Craft Beer Market:

 

CALGARY FESTIVAL LAUNCH EVENT
April 4th from 4pm to 7pm
RSVP for Calgary

 

EDMONTON FESTIVAL LAUNCH EVENT
April 5th from 4pm to 7pm
RSVP For Edmonton

 

 

Many Thanks To…

Thanks to everyone who has helped make this contest such an overwhelming success so far. We look forward to seeing the entries in the next stage of the contest! We hope you can join us at one or both of the Festival Launches so we can share all the amazing things we have going on at our spring festivals this year. Maybe I’ll even let you try on my shoes at the event!

 

— Bill Robinson

Related Posts

Industry News > Contests

*CONTEST CLOSED*: Be the Brewer 2017

Ever dream of brewing your own beer in your own brewery? Now’s your chance to ‘Be the Brewer’ (before you quit your day job…) Enter now and #BeTheBrewer

Industry News

Alberta Small Brewers Invited to the Roundhouse Winter Craft Beer Festival

The 2017 Roundhouse Winter Craft Beer Festival showcases some of Ontario’s best craft brewers. They also opened the doors to members of the Alberta Small Brewers Association paving the path to a more unite Canadian Craft Beer Industry.

Industry News

Can Long Root Ale by Hopworks Urban Brewery and Patagonia Provisions Save Our Environment?

Hopworks Urban Brewery’s Long Root Ale is a new beer made from a grain that’s a whole lot nicer for our planet. Continue reading to learn how this beer could potentially help save the environment.

Industry News > Contests

*CONTEST CLOSED*: #YYCBeerfest Winners

JustBeer is giving away tickets to the Calgary International Beerfest on May 4 & 5, 2018. Want to win? Follow these steps to be eligible for a chance to WIN YOUR WAY IN. Contest Closes May 1, 2018.

Industry News

VIDEO: Help The Brewers Association Take Back Craft Beer!

The Brewers Association has decided that before big brewers can buy out all the craft beer companies, they are going to buy them out. Want to join the movement? Check out this comical video and learn how!