Industry News

Your ‘local’ beer might not be so local after all

Consumers all over the world are having a hard time knowing where their beer is brewed

Your ‘local’ beer might not be so local after all

(Original Article from MarketWatch)

Your favorite local beer might actually be produced somewhere else.

A perfect example is Goose Island.

  • Bought by Anheuser-Busch InBev they are making a beer for the UK, Australia and Mexico
  • The Midway Session IPA isn’t currently sold in the U.S and the UK version is brewed by Italy’s Birra Del Borgo (also an Anheuser-Busch Company)
  • AB InBev uses the origins and images in order to make the consumer feel like it is local.

AB InBev isn’t the only company that uses local companies to brew their beer. Sapporo is another example of a beer you’d expect would be from Japan, but if you look at their label it may say that it’s brewed in a small city in the US or Canada.

So why do companies do this? Read more about it on MarketWatch

market-watch-spacer

 

 

Related Posts

Industry News

Strategies to Compete in Next Craft Phase

Brewers Association Chief Economist Bart Watson shares what craft breweries will need to do in order ramp up their game to stay competitive in the next level of craft beer expansion.

Industry News

8 Reasons You Should Check Out Calgary International Beerfest May 6/7th

1. Beer; 2. Beer; 3. Beer; 4. Beer; 5. Beer; 6. Beer; 7. Beer; 8. Food!

Industry News

YYC Beer Week: Have a Beer and Support Local

YYC Beer Week is a fabulous opportunity to support not only your local Calgary breweries, but many other local businesses and some great local charities as well.

Industry News

Alberta Small Brewers Invited to the Roundhouse Winter Craft Beer Festival

The Roundhouse Winter Craft Beer Festival showcases some of Ontario’s best craft brewers. This year they will also be opening the doors to members of the Alberta Small Brewers Association paving the path to a more unity Canadian Craft Beer Industry.

Industry News

VIDEO: Beer recommendations JUST for you

We’ve been working hard to bring the world of craft beer to you; check out our latest features and updates with this video.