Industry News

Your ‘local’ beer might not be so local after all

Consumers all over the world are having a hard time knowing where their beer is brewed

Your ‘local’ beer might not be so local after all

(Original Article from MarketWatch)

Your favorite local beer might actually be produced somewhere else.

A perfect example is Goose Island.

  • Bought by Anheuser-Busch InBev they are making a beer for the UK, Australia and Mexico
  • The Midway Session IPA isn’t currently sold in the U.S and the UK version is brewed by Italy’s Birra Del Borgo (also an Anheuser-Busch Company)
  • AB InBev uses the origins and images in order to make the consumer feel like it is local.

AB InBev isn’t the only company that uses local companies to brew their beer. Sapporo is another example of a beer you’d expect would be from Japan, but if you look at their label it may say that it’s brewed in a small city in the US or Canada.

So why do companies do this? Read more about it on MarketWatch

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