Industry News

Your ‘local’ beer might not be so local after all

Consumers all over the world are having a hard time knowing where their beer is brewed

Your ‘local’ beer might not be so local after all

(Original Article from MarketWatch)

Your favorite local beer might actually be produced somewhere else.

A perfect example is Goose Island.

  • Bought by Anheuser-Busch InBev they are making a beer for the UK, Australia and Mexico
  • The Midway Session IPA isn’t currently sold in the U.S and the UK version is brewed by Italy’s Birra Del Borgo (also an Anheuser-Busch Company)
  • AB InBev uses the origins and images in order to make the consumer feel like it is local.

AB InBev isn’t the only company that uses local companies to brew their beer. Sapporo is another example of a beer you’d expect would be from Japan, but if you look at their label it may say that it’s brewed in a small city in the US or Canada.

So why do companies do this? Read more about it on MarketWatch

market-watch-spacer

 

 

Related Posts

Industry News

Enjoy By 02.14.17

Looking for that perfect beer to have with your boo tomorrow? Stone Brewing has got what you need.

Industry News

Beer is #1 American Beverage Choice

Beer is the top beverage in the US according to Harris Polls.

Industry News

Beer Yoga: The Latest Craze

Beer and Yoga, could this be the perfect pairing you are looking for? Learn more about this new trend that is sweeping the industry.

Industry News

Calgary Craft Beer: It’s LITERALLY ‘On The Map’

Tourism Calgary, the Alberta Small Brewers Association, and Banded Peaks’ Colin McLean had a meeting of the minds and created a printed craft beer map for your beer-finding pleasures!

Industry News

Women Only Nights in the Craft Beer Industry

Girls Only Nights & Women Only Nights are changing the industry and giving women the opportunity to experience craft beer in a totally different way.