Brave Noise by The Establishment Brewing Company in Alberta, Canada

About Brave Noise by The Establishment Brewing Company

Pale Ales have been around since before 1703, which was roughly when the term started being used to describe beers brewed with paler malt than was typical at the time. The beer industry has come a long way since the 18th century, but events of the recent past prove there’s still progress to be made.

To that end, this release is named for the global collaborative effort to provide inclusive and safe environments for women, BIPOC, and LGBTQIA2S+ folks throughout the beer industry. And The Establishment hopes it plays a small part in making the conversation a little bit louder now! At the very least, it’s a chance for them to be upfront about their own values of integrity, inclusion, empathy and balance. You can view their values and commitment at

Brave Noise is a global beer collaboration advocating for safe spaces and inclusive environments by requesting breweries be transparent with their policies and commit to long-term work.

Proceeds from this Pale Ale are going towards Alberta’s own Hop Forward Society. So, while you might not be able to taste the progress towards a diverse, inclusive, equitable, and accessible craft beer industry in Alberta, you can feel good about enjoying this balanced and beautiful beer with big vibes of orange and pineapple, supported by a soft wheat flavour and dense haze.

Serious beer. Not so serious people.

The Establishment Brewing Company makes Brave Noise American Pale Ale (APA)