A Toast to Our Journey: Celebrating JustBeer
Thank you for being part of our journey.
Dear JustBeer Community,
Seven years ago, in February 2016, we set out on an ambitious journey with JustBeer. Our aim was simple, yet profound: we wanted to disrupt the industry and give craft breweries the visibility they deserved at a local level. We envisioned a space where technology, marketing, and product development came together to celebrate our love for beer and share that passion with others.
Over the years, JustBeer has achieved more than we could have ever imagined. We’ve had the privilege of serving craft beer news and highlights to more than 4.7 million users, curating over 1,200 beer articles, hosting records of more than 25,000 beers, and shining the spotlight on over 3,500 craft breweries. Our partnerships have spanned hundreds of brands, ensuring that we brought you the latest in beer culture, business, and trends.
JustBeer was built on experimentation and learning, testing our assumptions and ideas about the industry. While we’ve seen substantial growth in some areas, others have not developed as we anticipated. We found that some aspects of our platform have become stale and lack the attention required to continue delivering a premium product that represents the best of what we can offer.
Moreover, we recognize a significant shift in consumer trends and awareness surrounding drinking habits from a health and wellbeing perspective. It’s important to us that we honor these changes and incorporate them into the ways we move forward as a company.
After much consideration, we have made the difficult decision to retire JustBeer. This decision allows us to refocus our efforts where they will have the most impact and where we can best serve our audiences in a meaningful and progressive way.
We would like to express our deepest gratitude to every member of our community – from the app users who embraced our vision, to the craft breweries that partnered with us, to the beer fanatics who made our platform vibrant and engaging. You have been instrumental in helping JustBeer become a leading international brand and we are eternally grateful for your support.
While this may seem like the end of a chapter, we prefer to think of it as the beginning of a new journey, one where we continue to evolve and innovate in the spaces we serve. As we step into this new phase, we will carry with us all that we have learned from JustBeer and use that wisdom to propel us forward.
Thank you for being part of our journey thus far. We look forward to serving you in new and exciting ways in the future.
Your Innovation Team at Mobility Quotient