To every thing there is a season. A time to weep and a time to laugh. A time to plant and a time to reap. But in the Urban South, the seasons run together. Here, parishioners cycle between pew and barstool. The tippler duets with the street preacher. And last night’s carousers become today’s congregation, still dressed in their finest. Holy Roller is a big, bold IPA for all of us caught between best intentions and bad behavior. It’s for the golden moment between Saturday night sins and Sunday’s repentance. It’s for life lived in full. For every season, there is a beer. It is called Holy Roller.