Marketing Ploy by 3 Floyds Brewing Company in Indiana, United States

About Marketing Ploy by 3 Floyds Brewing Company

This is a bellicose beer for the thirsty sophist. A bright and welcoming pale ale brewed by Jonathan Cutler of Pierce Brewery and Three Floyds. Not since Hall and Oates has this level of unity and cohesion been attempted. You’re welcome.


From our humble beginnings in 1996—armed with only a few hundred dollars, a five-barrel Frankenstein wok-burner-fired brew kettle, repurposed open Swiss cheese fermenters (Hammond Squares) and an old Canfield’s Cola tank—”It’s Not Normal” ales and lagers were born.

3 Floyds Brewing Company makes Marketing Ploy American Pale Ale (APA)