Rainier beer brings together nature’s bounty from the great northwest. Pure spring waters combine with golden barley and verdant hops to produce a beer rich in taste and texture. Rainier comes forth with a satisfying malty flavor over a slightly fruity background, spiced with Chinook, Mt. Hood, and Willamette hop notes.
In 1878, Rainier Beer was launched — 15 years before the city was officially incorporated and 11 years before Washington became a state. The brand name became so ubiquitous, that many people once subscribed to the urban legend that the snowcapped 14,410-foot mountain visible from Seattle was named after the beer.
After Prohibition ended in 1933, Emil G. Sick was the architect of the brand’s rise to fame. Although the Sick empire had all but disappeared by the end of the 1960s, the 1970s brought forth decades of humorous Rainier advertising. The most memorable include the Grazing Rainiers, the original “Rainier Beer” croaking frogs, the “Rainier Beer” revving motorcycles, and pop culture parodies including early commercials featuring Mickey Rooney as a singing Mountie. The Grazing Rainiers continue to be endeared regional icons and a focal point of Rainier’s advertising efforts.
Often referred to as “Vitamin-R” by local fans, Rainier continues growing in popularity as new generations of proud Northwesterners adopt the brand that is truly committed to supporting their communities.