49th Parallel Group

A smaller portfolio, focusing primarily of Canadian craft beers, means the focus is always on beer and only beer. We are focused on our brewer’s needs, and grow their brands responsibly. If expansion is in your immediate future, please contact us to find out how we can be your conduit to exponential sales growth in Western Canada.

WHY 49TH PARALLEL?

Steve Thibault, Founder of 49th Parallel, is an Expert on Beer, Beer styles, and Beer history.
Almost 20 years’ experience selling Craft Beer in Canada
49th Parallel will sell Beer only – No Wines or Spirits in the portfolio to distract the focus from growing your brands.
Few Agency Groups have the networking to sell across Canada, 49th Parallel can accommodate Nationwide growth and sales through one point of contact.

49TH PARALLEL - OUR APPROACH

Retail Distribution and Positioning is the key to our approach – We maximize brand visibility and visit stores regularly. No phantom calls or mass emails
49th Parallel is a firm believer in Detailed Sales Reports and Updates Bi-Weekly. You will always be apprised how your brands are performing and growing in the market.
We will work within your comfort zone. No corporate agendas, I believe in being an extension of your sales force.
49th Parallel believes in Strategic, Responsible Growth of your portfolio.  A comprehensive business plan will be presented as to how 49th Parallel will go to market and grow your brands.
I do not, nor will I ever, buy business! I sell on brand merits

49TH PARALLEL - SMALL IS BETTER

I personally conduct all sales calls for the company daily.
Small portfolio means the necessary time is dedicated to growing your brands.
Larger agencies with bigger portfolios tend to lose their focus – a new brand is given an initial strong push, and then usually garners less attention.
I don’t insist on being your Agent of Record, like most agencies. (In fact, I prefer not to be). This allows me to focus on building the brands where it counts, on the pavement, not from behind a desk.