The name 5 Rabbit was inspired by the mysticism, color, and playfulness of Latin heritage. Based on Aztec mythology, it represents the Latin American life force that inspires our beers and our company. We want to celebrate this vast and venerable tradition, carrying it into the future through the art of beer.

In Aztec mythology, the 400 Rabbits or Centzon Totochtin were the children of Mayahuel (the goddess of maguey) and Pantecatl (the god of fermentation). 5 Rabbit was one of the leaders of the 400 Rabbits, and was also one of the five deities, known collectively as Ahuiteteo, who symbolized excess and over-indulgence.

5 Rabbit and the other Ahuiteteo – 5 Flower, 5 Grass, 5 Lizard and 5 Vulture – bore the names of specific days in the Aztec calendar, common in that culture. The number five was associated with excess and loss of control. The native people of ancient Mexico revered the transformation of being in an altered state. It was considered liberating – not an earthly celebration, but a journey into the world of the gods.