Bierbrier Brewing Inc., was founded by Charles Bierbrier in Montreal in 1999. Some might say that he was destined to brew beer. His last name, Bierbrier (pronounced Beer-Briar), derives from the German word literally meaning “beer brewer”. This is in fact what the family did generations ago in Europe.
When Charles’ great-grandfather arrived in Canada at the turn of the 20th century, he used his knowledge of the beer industry to open a liquor wholesale store which grew into a chain called The Canada Liquor Stores. This came to an end in 1921, when the government nationalized all the liquor stores within the province of Quebec. That was until Charles Bierbrier picked up where they had left off, with the founding of his new beer company.
If anyone understands what great beer should taste like, Bierbrier certainly does. One could say that Charles had beer flowing in his blood from an early age. It was destined to be. After years of perfecting recipes as an avid home-brewer, Charles Bierbrier decided it was time to bring his beer to market.
Bierbrier initially launched his flagship Bierbrier Premium Ale, and had an immediate following within some of Montreal’s most sought after restaurants. Celebrity chef-owners of these hip establishments started to spread the word among their peers, and the beer started appearing in more and more bars and restaurants throughout the city.
After several years, the brewery was growing at such a fast pace, a second beer was added to the portfolio. Bierbrier Pilsner Lager was launched in the summer of 2009, to the delight of loyal Bierbrier customers. In 2011, Charles launched yet another brand, the Joe Beef Special Pils which was brewed and bottled specifically for the highly reputed Joe Beef restaurant in Montreal.
Always engaged in the community, sponsoring events, and supporting the arts, music, great food and worthwhile causes, Bierbrier gained a reputation for quality and excellence in the industry.
Charles Bierbrier wanted to bring the taste of his Montreal beers to the Ontario market, so in early 2014 he expanded his brewery and distribution network by establishing a presence in Toronto.
Bierbrier brews and distributes with offices in both Montreal and Toronto.
Today the company has evolved from the early days when Charles would brew the beer and make deliveries to customers himself but Charles still possesses the same passion and excitement for his beer as the day the first bottle was brewed.