CrossRoads represents the points at which critical decisions are made. It also represents Prince George as the geographic centre of the province, highlighted by the convergence of the Nechako and Fraser rivers, the intersection of highways 16 and 97, and the crossing of the railway.
Daryl and Bjorn met in early 2015 when they connected about their shared interest in craft beer, their community and the potential of a local craft brewery. Daryl wanted to open a brewery for over 20 years, while Bjorn had just organized the community’s first craft beer festival. They spent evenings and weekends exploring what it would take, visiting craft breweries, and attending craft beer festivals and conferences. They believed Prince George was ready and set out to create a unique place in the downtown that the community could embrace. CrossRoads was born.
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