We opened in 1972 serving Coors to college students. We’ve evolved, expanding our Trolley Square location numerous times enabling us to offer a large menu and a wide range of hand crafted beers. Back in the day when we added food to the equation, we were guided by the idea that there was no reason we couldn’t cook at a high technical level and use only fresh ingredients. Back then, we were the exception, not the rule. Things have changed, now more restaurants are from scratch or say they are but we believe we do it better. Why? Most brewpubs seem to be guided by a “corporate mindset” which tends to error by cooking for the widest possible audience. Our approach is less formulaic, a little offbeat. Our core menu has evolved over the many years with thirty five year old favorites hanging on in addition to our more modern offerings. We have a specials menu that changes bi-weekly. This supplemental menu allows us to explore current trends, continuing the tradition of trying to be in the forefront.
In 1995, we expanded into the craft beer business. We won Utah’s first GABF gold medal for our Happy Valley Hefeweizen and have won many medals since. We craft our beers to be a little more aggressive in terms of hops but maintain an appropriate balance for the many different styles we brew. Always on tap is an Irish dry stout on nitro, the hefeweizen, a pilsner and a pale ale. We offer seasonal beers, as well, that showcase nearly all styles.
Having started out in 1972 is important, not because it was a long time ago but because of the “sense of the time”, which we’ve integrated into how we do business still. At that time there was a feeling that corporate business wasn’t the way to go, and little and local provided a better, authentic experience. We have been guided by the belief that we can do it our way, break some of the rules and give our customers a great experience. “We are a “regulars” establishment. We provide excellent food value by design. No corporate operation could sustain our high food costs. We just don’t have to answer to the bean counters, so we don’t.
We have made a commitment to the environment: we recycle the hot kettle water for cleaning purposes, provide hog farmers with spent grain and day old bread and….We are 100% wind powered and have used reclaimed materials extensively in construction. The men’s room employs water free fixtures. And, the largest environmental asset is the production of local brews that never see a bottling line, the inside of a semi trailer or a refrigerated supermarket shelf.
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