The name of the brewery is intended to represent the vitality of the region, the importance of the transportation network to the interior, the pride of residents and the countless recreational and lifestyle opportunities available to anyone along the corridor. From skiing, snowboarding and golf to watersports, baseball, hockey, soccer, cycling, running, hiking to music festivals and events and everything in between, the Highway 97 corridor is a virtual playground particularly in British Columbia. The communities along this important highway represent much of British Columbia’s interior population and provides unprecedented access to the spectacular mountains, valleys, lakes, rivers and associated recreational opportunities the Province is famous for. Highway 97 beer will be involved in this lifestyle, the people, the events and the overall culture of this Highway 97 corridor.
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