That is how I felt as I sat at my favorite drinking establishment recently, gazing at over 50 different draft lines simply trying to figure out which beer to order. And I am a 20 year veteran of the craft beer industry!
Since I started in 1993, thousands of craft breweries have sprung up and a war is raging over IBUs and ABV. Now, I like hops, but everything in moderation, please! I don’t need 120 IBUs or 9% ABV on a night out with friends.
Then it hit me…I am in a position to do something about it!
So I present to you THE JUST BEER PROJECT…a craft beer company with a mission to deliver my fellow beer drinkers world class craft beers that are:
Delightful in their simplicity – nothing complicated or exotic, just all natural ingredients from close to home
Sessionable, staying in the 5% ABV range
Focused on a delicious malt/hop balance
The perfect beer for the person who’s looking to spend less time reading about beer, and more time drinking it.
I hope you enjoy our first PROJECT – Un-complicating beer. You just drink it. It tastes great. JUST IPA.