Take one smart, motivated economist desiring to return to his hometown, mix in one derelict heritage building in downtown Winnipeg and then add beer. Voila! A recipe for Little Brown Jug Brewing.
Founder Kevin Selch returned to Winnipeg in 2015 to create something that would combine his passion for Winnipeg, architectural restoration, and craft beer. For a decade he worked as an economist in Ottawa, witnessing the immediate impact that new businesses have on the life of a city. Kevin wanted more of that for Winnipeg.
He was introduced to Dana Moffatt, Ken Kasper, and Tarek Afifi, three Winnipeggers that shared his passion for Winnipeg and had been thinking about starting a craft brewery of their own.
The desire to help create the city we want to live in was the impetus to seek out an under-utilized building in the Exchange District and repurpose it as a brewery. The three investors signed on to the vision of Little Brown Jug, without a building, a beer, or brewmaster. But that would all change.