Do something daring. And in 1984 Rickard’s did just that with the introduction of Rickard’s Red. Created at a time when North Americans were almost exclusively drinking lagers, this colourful and full-flavoured ale was a big step away from the ordinary. This was a stand out beer in a typically safe market. And people loved it.
And so in the years since, Rickard’s has stuck to this core belief of not blending in. A belief in taking chances and going against the norm.
A belief in finding fresh and unique ingredients to craft new flavourful beers. A belief that brewmasters should have the freedom to experiment and discover what works. And what doesn’t. A belief that the journey of discovery is what leads to an uncompromising, unmistakable, and truly remarkable pint full of flavour.
So from everyone at Rickard’s, we sincerely hope you enjoy.