Founded in 1876, Sapporo Breweries, Ltd. has always been known for its focus on the finest ingredients, and its insistence on delivering quality products while continuing to delight its customers with new and exciting possibilities. After 130 years of dedicated focus on the ingredients, our commitment bore fruit in 2006, when our malt(barley) and hops were now cultivated solely by exclusively contracted producers. In our beer division, this focus on great taste, and on product quality and safety, is the foundation on which we will continue to grow the value of our Sapporo and Yebisu brands. With the development of completely new products such as Draft One, we maintain our tradition of being the pioneer in the industry, constantly offering our customers value and taste.
Moreover, the quality of the products coming out of our wine and liquor division has been recognized in contests, and we are now seeking to enter into the shochu segment, with “manufacturing that insists on the finest ingredients” as our guiding principle, as well as the growing low-alcohol product segments. Sapporo Breweries remains committed to responding to the changing expectations of its customers, with originality and creativity.