About Settle Down Easy Brewing Co.
The concept of Settle Down Easy came together one year following the death of Bryan, the younger brother of one of our owners. After Bryan was gone, a dear friend posted a story on his Facebook wall that started with the words – Settle Down Easy… That phrase stuck with us and we chose it with care and intention as the name for our new brewery. As Grateful Dead fans will know immediately, these lines were selected from lyrics in the Grateful Dead song Ramble on Rose. To us, settle down easy means providing a pleasant setting that brings people together over a shared love of meaningful music and amazing beer!
Bryan (better known by his friends as Tut), loved the Notre Dame fighting Irish, inspiring us to adopt the school’s color palette of green and gold in our logo design. Likewise, the 36 wheat kernels in our logo are a tribute to Bryan who passed away just 2 days shy of his 36th birthday.
The rest of our corporate imagery was also chosen purposefully with the 6 roses on the rocking chair in our logo representing the 6 children of our 3 owners. The guitar in the logo symbolizes the type of music we love, which expands our minds and touches our souls. The rocking chair itself is intended to evoke the feeling one has when relaxing in a comfortable chair on a huge wraparound front porch or a beautiful waterfront overlook.
We had our great beer, we had our meaningful logo, and our dreams for creating a welcoming brewery were beginning to take shape. As plans for the brewery progressed, we filed for a trademark on “Settle Down Easy”. Unfortunately, our application was rejected, and we learned that Odell Brewing Co in Fort Collins already owned the rights for Settle Down Brown, similar enough to our name that ours was an apparent infringement. We weren’t ready to give up on Settle Down Easy however and we persisted, continuing on to have thoughtful and heartfelt conversations with Odell Brewing. On what would have been Bryan’s 39th birthday, Odell Brewing granted us the rights to use the Settle Down Easy name. Needless to say, we all felt this was a sign that something very special was happening with our brewery.
Beers made by Settle Down Easy Brewing Co.
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