Our name, Side Launch Brewing Company, celebrates the deep-rooted history of shipbuilding that has fuelled our town since the late 1880s. For over a hundred years, Collingwood was responsible for building lake freighters designed to fit through the narrow locks of the St. Lawrence Seaway. During World War II, Collingwood Shipbuilding was contracted to build 23 warships for the Canadian Navy.
Due to the geographical constraints of the bay, these massive ships couldn’t be launched into water the conventional way: bow or stern first. Instead, they were launched sideways or “side launched”.
As one of the only places in North America to introduce ships to water this way, people would travel from all over Canada and the US to get a taste of these momentous events.
We hope the same happens with our beers.