It is an undisputed fact that beer is mankind's oldest cultural beverage. It cannot be determined when exactly beer brewing was invented. It is clear though that, according to the purity law of 1516, a good beer only contains hops, water, malt and yeast. Bearing this in mind, why are all beers not equal? Stiegl master brewer Pöpperl and Mr Kiener in the field. "The challenge we face is to give our beer the typical, distinctive Stiegl taste so that it lingers in people’s memory," says Stiegl master brewer Christian Pöpperl. The Stiegl master brewer even goes one step further and calls the flagship product ‘Stiegl-Goldbräu’ a ‘Salzburg beer’. The ’Salzburg beer’ is a class of its own, setting itself apart from Märzen beers, not least because of its golden colour. After an initial soft taste, the ‘Stiegl-Goldbräu’ develops its full taste on the tongue and is particularly palatable. The robust taste and the bitter-sweet notes are well-balanced and create a harmonious flavour. In the new brew house master brewer Pöpperl will continue to brew in the traditional way. After all, modern beer brewing also takes time, is and remains a hand craft… and there will always be a few ‘brewing secrets’.