About Virtue Cider

Gregory Hall founded Virtue Cider in 2011. He is known for his 20-year tenure as brewmaster at the Goose Island Beer Company, having won 14 consecutive Great American Beer Festival medals and pioneered bourbon barrel-aged beer with Bourbon County Stout. In the spring of 2011, Hall left Goose Island and embarked on a two-month pilgrimage to study the craft of cider, touring and tasting at top cidermakers in England and France. He brought his extensive experience and innovative style to launch Virtue Cider. In 2013, Hall brought the cidermaking venture as close as possible to one of the United States' best apple-growing states of Michigan and launched Virtue Cider in Fennville, Michigan.

Beers made by Virtue Cider


Fruit / Vegetable Beer

Michigan Apple

Fruit / Vegetable Beer

Michigan Brut

Bière de Champagne / Bière Brut

Michigan Cherry

Fruit / Vegetable Beer

Michigan Honey

Fruit / Vegetable Beer

Offalgood Cider

Fruit / Vegetable Beer


Fruit / Vegetable Beer


Fruit / Vegetable Beer

Spirit Springs Farm

Fruit / Vegetable Beer

The Mitten

Fruit / Vegetable Beer

Brewery Contact

Phone Number

+1 (269) 722-3232

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